/* Concept Art · design system
   Brand inputs carried over from earlier Concept Art work: wordmark, Nexa, ink/white, red #c8262f.
   Everything else here (paper tones, mono annotations, frame motif) is a provisional presentation system. */

@font-face { font-family: "Nexa"; src: url("../fonts/nexa-light.woff2") format("woff2"); font-weight: 300; font-display: swap; }
@font-face { font-family: "Nexa"; src: url("../fonts/nexa-book.woff2") format("woff2"); font-weight: 400; font-display: swap; }
@font-face { font-family: "Nexa"; src: url("../fonts/nexa-bold.woff2") format("woff2"); font-weight: 700; font-display: swap; }
@font-face { font-family: "Nexa"; src: url("../fonts/nexa-black.woff2") format("woff2"); font-weight: 900; font-display: swap; }

:root {
  --paper: #f4f1ec;
  --bone: #e8e3da;
  --white: #fbfaf8;
  --ink: #0d0d0e;
  --graphite: #161618;
  --char: #222226;
  --line: rgba(13, 13, 14, .14);
  --line-2: rgba(13, 13, 14, .32);
  --line-d: rgba(244, 241, 236, .14);
  --line-d2: rgba(244, 241, 236, .3);
  --mute: #5b5853;      /* 6.4:1 on paper */
  --mute-d: #a9a6a0;    /* 8:1 on ink */
  --red: #c8262f;       /* 6:1 on paper */
  --red-d: #f0545b;     /* text-safe red on ink, 5.6:1 */
  --warm: #b8a58a;
  --font: "Nexa", "Montserrat", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono: "SF Mono", ui-monospace, "JetBrains Mono", Menlo, Consolas, monospace;
  --ease: cubic-bezier(.16, 1, .3, 1);          /* settle */
  --ease-io: cubic-bezier(.76, 0, .24, 1);      /* deliberate */
  --ease-mech: cubic-bezier(.45, .05, .2, 1);   /* mechanical, optics */
  --gutter: clamp(16px, 5vw, 96px);
  --max: 1560px;
  --hdr: 68px;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-padding-top: calc(var(--hdr) + 8px); }
@media (prefers-reduced-motion: no-preference) { html.fm { scroll-behavior: smooth; } }
body {
  margin: 0; background: var(--paper); color: var(--ink);
  font-family: var(--font); font-weight: 400; font-size: 16px; line-height: 1.6;
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; overflow-x: clip;
}
img, svg, video { display: block; max-width: 100%; }
button { font: inherit; color: inherit; background: none; border: 0; padding: 0; cursor: pointer; }
a { color: inherit; }
ul, ol { margin: 0; padding: 0; list-style: none; }
h1, h2, h3, h4, p, dl, dd, figure { margin: 0; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; border-radius: 3px; }
.t-ink :focus-visible, .t-graphite :focus-visible { outline-color: var(--red-d); }
.sr-only { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: fixed; left: 12px; top: -64px; z-index: 200; background: var(--ink); color: var(--paper); padding: 10px 16px; border-radius: 999px; text-decoration: none; }
.skip:focus { top: 12px; }
::selection { background: var(--red); color: #fff; }

/* ---------- tones (not mechanically alternated) ---------- */
.t-paper { background: var(--paper); color: var(--ink); }
.t-bone { background: var(--bone); color: var(--ink); }
.t-white { background: var(--white); color: var(--ink); }
.t-ink { background: var(--ink); color: var(--paper); --line: var(--line-d); --line-2: var(--line-d2); --mute: var(--mute-d); --red-t: var(--red-d); }
.t-graphite { background: var(--graphite); color: var(--paper); --line: var(--line-d); --line-2: var(--line-d2); --mute: var(--mute-d); --red-t: var(--red-d); }
:root { --red-t: var(--red); }

/* ---------- type ---------- */
.mono { font-family: var(--mono); font-size: 11px; line-height: 1.5; letter-spacing: .12em; text-transform: uppercase; font-weight: 500; }
.mono-s { font-family: var(--mono); font-size: 10px; letter-spacing: .1em; text-transform: uppercase; }
.display { font-size: clamp(2.7rem, 5.6vw, 6.6rem); font-weight: 900; letter-spacing: -.045em; line-height: .94; }
.h2 { font-size: clamp(2.15rem, 4.4vw, 5rem); font-weight: 900; letter-spacing: -.038em; line-height: .98; text-wrap: balance; }
.h2 .lt, .display .lt { font-weight: 300; letter-spacing: -.03em; }
.h3 { font-size: clamp(1.3rem, 1.8vw, 1.75rem); font-weight: 900; letter-spacing: -.02em; line-height: 1.12; }
.h4 { font-size: 1.02rem; font-weight: 700; letter-spacing: -.005em; line-height: 1.3; }
.lede { font-size: clamp(1.08rem, 1.32vw, 1.34rem); line-height: 1.5; color: var(--mute); max-width: 46ch; text-wrap: pretty; }
.lede strong { color: currentColor; font-weight: 700; }
.t-ink .lede strong, .t-graphite .lede strong { color: var(--paper); }
.body { color: var(--mute); max-width: 62ch; text-wrap: pretty; }
.small { font-size: .9rem; line-height: 1.55; color: var(--mute); }
.red { color: var(--red-t); }
.pt { color: var(--red); }

/* ---------- layout ---------- */
.wrap { width: 100%; max-width: var(--max); margin-inline: auto; padding-inline: var(--gutter); }
.sec { position: relative; padding-block: clamp(84px, 11vw, 168px); overflow-x: clip; }
.sec + .sec.same { padding-top: 0; }
.grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); column-gap: clamp(16px, 2vw, 32px); }
.stack > * + * { margin-top: var(--gap, 20px); }

/* section head: number · label · position */
.sh { display: flex; align-items: center; gap: 14px; margin-bottom: clamp(22px, 3vw, 40px); color: var(--mute); }
.sh .n { color: var(--ink); font-weight: 700; }
.t-ink .sh .n, .t-graphite .sh .n { color: var(--paper); }
.sh .bar { flex: 0 0 36px; height: 1px; background: currentColor; opacity: .5; }
.sh .of { margin-left: auto; }

/* frame motif: four corner brackets */
.fr { position: relative; }
.fr > .c { position: absolute; width: 18px; height: 18px; border: 0 solid currentColor; pointer-events: none; }
.fr > .c.tl { left: 0; top: 0; border-left-width: 1.5px; border-top-width: 1.5px; }
.fr > .c.tr { right: 0; top: 0; border-right-width: 1.5px; border-top-width: 1.5px; }
.fr > .c.bl { left: 0; bottom: 0; border-left-width: 1.5px; border-bottom-width: 1.5px; }
.fr > .c.br { right: 0; bottom: 0; border-right-width: 1.5px; border-bottom-width: 1.5px; }

/* labels on illustrative scenes (always visible) */
.tag { display: inline-flex; align-items: center; gap: 8px; font-family: var(--mono); font-size: 10px; letter-spacing: .12em; text-transform: uppercase;
  padding: 5px 9px; border: 1px solid var(--line-2); border-radius: 999px; color: var(--mute); background: color-mix(in srgb, currentColor 0%, transparent); white-space: nowrap; }
.tag::before { content: ""; width: 6px; height: 6px; border-radius: 50%; border: 1px solid currentColor; }
.tag.solid::before { background: var(--red); border-color: var(--red); }

/* ---------- buttons ---------- */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 12px; min-height: 52px; padding: 0 26px;
  border-radius: 999px; font-weight: 700; font-size: 15px; letter-spacing: .005em; text-decoration: none; white-space: nowrap;
  background: var(--red); color: #fff; border: 1px solid var(--red);
  transition: background-color .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease), box-shadow .25s var(--ease); }
.btn:hover { background: #a91e26; border-color: #a91e26; }
.btn:active { box-shadow: inset 0 0 0 100px rgba(0,0,0,.12); }
.btn .ar { display: inline-block; transition: transform .35s var(--ease); }
.btn:hover .ar, .btn:focus-visible .ar { transform: translateX(4px); }
.btn.ghost { background: transparent; color: currentColor; border-color: var(--line-2); }
.btn.ghost:hover { border-color: currentColor; background: transparent; }
.btn.ink { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.btn.ink:hover { background: #2a2a2e; border-color: #2a2a2e; }
.btn svg { width: 18px; height: 18px; }
.link { display: inline-flex; align-items: center; gap: 8px; font-weight: 700; text-decoration: none; border-bottom: 1px solid var(--line-2); padding-bottom: 3px; transition: border-color .2s; }
.link:hover { border-color: currentColor; }

/* chip / segmented controls used by every scene selector */
.seg { display: flex; flex-wrap: wrap; gap: 6px; }
.seg [role="tab"], .seg .opt { display: inline-flex; align-items: center; gap: 8px; min-height: 40px; padding: 0 16px; border-radius: 999px;
  border: 1px solid var(--line-2); font-size: 14px; font-weight: 700; color: var(--mute);
  transition: background-color .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease); }
.seg [role="tab"]:hover, .seg .opt:hover { color: currentColor; border-color: currentColor; }
.seg [role="tab"][aria-selected="true"], .seg .opt[aria-pressed="true"] { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.t-ink .seg [role="tab"][aria-selected="true"], .t-graphite .seg [role="tab"][aria-selected="true"],
.t-ink .seg .opt[aria-pressed="true"], .t-graphite .seg .opt[aria-pressed="true"] { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.seg .k { font-family: var(--mono); font-size: 10px; opacity: .6; font-weight: 500; }

/* ---------- header ---------- */
.hdr { position: fixed; inset: 0 0 auto 0; z-index: 100; height: var(--hdr); color: var(--paper);
  transition: background-color .35s var(--ease), color .35s var(--ease), box-shadow .35s var(--ease); }
.hdr.solid { background: rgba(244, 241, 236, .92); color: var(--ink); box-shadow: 0 1px 0 var(--line); backdrop-filter: saturate(1.2) blur(12px); -webkit-backdrop-filter: saturate(1.2) blur(12px); }
.hdr.solid.on-dark { background: rgba(13, 13, 14, .9); color: var(--paper); box-shadow: 0 1px 0 var(--line-d); }
.hdr .wrap { height: 100%; display: flex; align-items: center; gap: 20px; }
.brand { display: flex; align-items: center; gap: 14px; text-decoration: none; flex: none; }
.brand svg { height: 17px; width: auto; }
.brand .loc { font-family: var(--mono); font-size: 10px; letter-spacing: .16em; text-transform: uppercase; padding-left: 14px; border-left: 1px solid currentColor; line-height: 1; opacity: .85; }
.nav { display: flex; gap: 2px; margin-left: auto; }
.nav a { white-space: nowrap; font-size: 13.5px; font-weight: 700; text-decoration: none; padding: 8px 11px; border-radius: 999px; opacity: .78; transition: opacity .2s, background-color .2s; }
.nav a:hover { opacity: 1; }
.nav a[aria-current="true"] { opacity: 1; background: color-mix(in srgb, currentColor 10%, transparent); }
.hdr-tools { display: flex; align-items: center; gap: 8px; }
.tel { display: inline-flex; align-items: center; gap: 8px; font-weight: 700; font-size: 13.5px; text-decoration: none; padding: 8px 12px; border-radius: 999px; border: 1px solid color-mix(in srgb, currentColor 28%, transparent); white-space: nowrap; }
.tel:hover { border-color: currentColor; }
.tel svg { width: 15px; height: 15px; flex: none; overflow: visible; }
.mt { display: inline-flex; align-items: center; gap: 8px; font-size: 12px; font-weight: 700; padding: 8px 12px; border-radius: 999px; border: 1px solid color-mix(in srgb, currentColor 28%, transparent); white-space: nowrap; }
.mt:hover { border-color: currentColor; }
.mt .sw { width: 26px; height: 14px; border-radius: 99px; background: color-mix(in srgb, currentColor 25%, transparent); position: relative; flex: none; }
.mt .sw::after { content: ""; position: absolute; top: 2px; left: 2px; width: 10px; height: 10px; border-radius: 50%; background: currentColor; transition: transform .25s var(--ease); }
.mt[aria-pressed="false"] .sw::after { transform: translateX(12px); background: var(--red); }
.hdr .btn { min-height: 40px; padding: 0 18px; font-size: 13.5px; }
.menu-btn { display: none; width: 42px; height: 42px; border-radius: 50%; border: 1px solid color-mix(in srgb, currentColor 28%, transparent); align-items: center; justify-content: center; }
.menu-btn svg { width: 20px; height: 20px; }
.tel-i { display: none; }
.chapter { position: absolute; left: var(--gutter); bottom: -1px; height: 2px; background: var(--red); width: 0; transition: width .2s linear; }

@media (max-width: 1480px) { .tel .num { display: none; } .tel { padding: 8px 10px; } }
@media (max-width: 1280px) { .nav a { padding: 8px 7px; font-size: 13px; } .mt .lbl { display: none; } }
@media (max-width: 1140px) { .brand .loc { display: none; } }
@media (max-width: 1060px) {
  .brand .loc { display: inline; }
  .nav, .hdr-tools .tel, .hdr-tools .mt { display: none; }
  .menu-btn, .tel-i { display: inline-flex; }
  .hdr-tools { margin-left: auto; }
}
@media (max-width: 520px) { .hdr .btn.cta-h { display: none; } .brand .loc { font-size: 9px; letter-spacing: .12em; padding-left: 10px; } .brand { gap: 10px; } }

.tel-i { width: 42px; height: 42px; border-radius: 50%; align-items: center; justify-content: center; border: 1px solid color-mix(in srgb, currentColor 28%, transparent); }
.tel-i svg { width: 18px; height: 18px; }

/* mobile sheet */
.sheet { position: fixed; inset: 0; z-index: 150; background: var(--ink); color: var(--paper); display: flex; flex-direction: column; padding: 18px var(--gutter) 28px;
  visibility: hidden; opacity: 0; transition: opacity .3s var(--ease), visibility 0s .3s; overflow-y: auto; }
.sheet.open { visibility: visible; opacity: 1; transition: opacity .3s var(--ease); }
.sheet .top { display: flex; align-items: center; justify-content: space-between; height: 40px; }
.sheet nav { display: flex; flex-direction: column; margin-top: 36px; }
.sheet nav a { font-size: 30px; font-weight: 900; letter-spacing: -.03em; text-decoration: none; padding: 10px 0; border-bottom: 1px solid var(--line-d); display: flex; justify-content: space-between; align-items: baseline; }
.sheet nav a span { font-family: var(--mono); font-size: 11px; font-weight: 500; color: var(--mute-d); letter-spacing: .1em; }
.sheet .acts { margin-top: auto; padding-top: 28px; display: grid; gap: 10px; }
.sheet .acts .btn { width: 100%; }
.sheet .mt { justify-content: center; min-height: 48px; color: var(--paper); }

/* ---------- shared content blocks ---------- */
.provide { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: clamp(24px, 4vw, 64px); counter-reset: p; border-top: 1px solid var(--line); }
.provide li { display: grid; grid-template-columns: 42px 1fr; gap: 4px 12px; padding: 18px 0 20px; border-bottom: 1px solid var(--line); }
.provide li > span { grid-row: 1 / 3; font-family: var(--mono); font-size: 11px; color: var(--mute); padding-top: 4px; letter-spacing: .08em; }
.provide b { font-weight: 700; font-size: 1.02rem; letter-spacing: -.005em; line-height: 1.3; }
.provide p { color: var(--mute); font-size: .94rem; line-height: 1.55; }
.provide.three { grid-template-columns: repeat(3, minmax(0, 1fr)); }
@media (max-width: 860px) { .provide, .provide.three { grid-template-columns: 1fr; } }

.process { display: flex; flex-wrap: wrap; align-items: center; gap: 6px 0; font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; }
.process li { display: inline-flex; align-items: center; }
.process li + li::before { content: ""; width: 22px; height: 1px; background: currentColor; opacity: .4; margin: 0 10px; }
.process li:last-child { color: var(--red-t); }

.outcome { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(20px, 4vw, 64px); padding-top: 28px; margin-top: 40px; border-top: 1px solid var(--line-2); }
.outcome h3 { margin-bottom: 14px; }
.deliv { display: flex; flex-wrap: wrap; gap: 6px; }
.deliv li { font-size: 13px; font-weight: 700; padding: 6px 12px; border-radius: 999px; background: color-mix(in srgb, currentColor 7%, transparent); }
.purpose { font-size: clamp(1.2rem, 1.8vw, 1.6rem); font-weight: 300; letter-spacing: -.015em; line-height: 1.35; text-wrap: balance; }
.purpose b { font-weight: 900; }
@media (max-width: 860px) { .outcome { grid-template-columns: 1fr; } }

.note { display: flex; gap: 14px; align-items: flex-start; padding: 16px 18px; border-left: 2px solid var(--red); background: color-mix(in srgb, currentColor 5%, transparent); font-size: .93rem; line-height: 1.55; }
.note b { font-weight: 700; }

/* scene stage defaults */
.stage { position: relative; isolation: isolate; }
.stage svg text { font-family: var(--font); }
.stage .mono-t { font-family: var(--mono); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; }
[data-panel] { transition: opacity .35s var(--ease); }
.panel-swap { animation: panelIn .5s var(--ease) both; }
@keyframes panelIn { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }

/* entrance primitives (applied sparingly, different per scene) */
.rv { transition: opacity .9s var(--ease), transform .9s var(--ease), clip-path 1.1s var(--ease); }
html.js.fm .rv-up:not(.in) { opacity: 0; transform: translateY(18px); }
html.js.fm .rv-clip:not(.in) { clip-path: inset(0 0 100% 0); }
html.js.fm .rv-wipe:not(.in) { clip-path: inset(0 100% 0 0); }
.line-mask { display: block; overflow: hidden; padding-bottom: .06em; margin-bottom: -.06em; }
.line-mask > span { display: block; transition: transform 1s var(--ease); }
html.js.fm .lines:not(.in) .line-mask > span { transform: translateY(105%); }

/* pause decorative animation offscreen */
.sec:not(.vis) *, .sec:not(.vis) *::before, .sec:not(.vis) *::after { animation-play-state: paused !important; }

/* reduced motion: completed states, opacity-only swaps */
html.rm *, html.rm *::before, html.rm *::after { animation-duration: .001ms !important; animation-delay: 0s !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; transition-delay: 0s !important; }
html.rm .panel-swap, html.rm [data-fade] { animation: rmFade .2s linear both !important; animation-duration: .2s !important; }
@keyframes rmFade { from { opacity: 0; } to { opacity: 1; } }

/* ---------- footer ---------- */
.ftr { background: var(--ink); color: var(--paper); padding: 56px 0 40px; }
.ftr .row { display: flex; flex-wrap: wrap; gap: 24px 48px; align-items: flex-end; justify-content: space-between; }
.ftr .brand svg { height: 22px; }
.ftr ul { display: flex; flex-wrap: wrap; gap: 8px 28px; font-size: 14px; }
.ftr a { text-decoration: none; }
.ftr a:hover { text-decoration: underline; text-underline-offset: 4px; }
.ftr .fine { margin-top: 36px; padding-top: 20px; border-top: 1px solid var(--line-d); display: flex; flex-wrap: wrap; gap: 8px 24px; justify-content: space-between; color: var(--mute-d); font-size: 12.5px; }

@media (max-width: 720px) {
  :root { --hdr: 60px; }
  .sec { padding-block: 76px; }
  .sh .of { display: none; }
}

@media (max-width: 600px) { .tag { white-space: normal; max-width: 100%; line-height: 1.35; } }

/* ---------- real-work strip (shared) ---------- */
.rw { margin-top: clamp(36px, 5vw, 64px); }
.rw-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline; gap: 8px 24px; padding-bottom: 14px; margin-bottom: 16px; border-bottom: 1px solid var(--line-2); }
.rw-title { display: flex; flex-wrap: wrap; align-items: center; gap: 12px; }
.rw-note { max-width: 62ch; }
.rw-list { display: grid; grid-template-columns: repeat(var(--n, 4), minmax(0, 1fr)); gap: clamp(10px, 1.4vw, 18px); }
@media (max-width: 1100px) and (min-width: 761px) { .rw-list { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.rw-open { display: grid; gap: 10px; text-align: left; width: 100%; }
.rw-media { position: relative; display: block; aspect-ratio: 4 / 3; overflow: hidden; border-radius: 2px; background: color-mix(in srgb, currentColor 6%, transparent); }
.rw-media img { width: 100%; height: 100%; object-fit: cover; transition: transform .9s var(--ease); }
.rw-media.fit-contain img { object-fit: contain; padding: 6px; }
.rw-open:hover .rw-media img, .rw-open:focus-visible .rw-media img { transform: scale(1.03); }
.rw-n { position: absolute; right: 8px; bottom: 8px; background: rgba(13,13,14,.75); color: #fff; padding: 3px 7px; border-radius: 2px; }
.rw-cap { display: grid; gap: 2px; font-size: .9rem; line-height: 1.35; }
.rw-cap b { font-weight: 900; letter-spacing: -.01em; }
.rw-cap span { color: var(--mute); }
@media (max-width: 760px) {
  .rw-list { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 8px; margin-inline: calc(var(--gutter) * -1); padding-inline: var(--gutter); }
  .rw-list li { flex: 0 0 72%; scroll-snap-align: start; }
}

/* ============ 01 · COVER — the creative frame ============ */
.cover { min-height: 100vh; min-height: 100svh; padding: calc(var(--hdr) + clamp(28px, 6vh, 72px)) 0 28px; display: flex; flex-direction: column; overflow: hidden; }
.cv-lines { position: absolute; inset: 0; display: grid; grid-template-columns: repeat(12, 1fr); max-width: var(--max); margin-inline: auto; padding-inline: var(--gutter); pointer-events: none; }
.cv-lines i { border-left: 1px solid rgba(244, 241, 236, .045); }
.cv-lines i:last-child { border-right: 1px solid rgba(244, 241, 236, .045); }
.cv { position: relative; flex: 1; display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(28px, 4vw, 72px); align-items: center; }
.cv-eyebrow { display: flex; align-items: center; gap: 12px; color: var(--mute-d); margin-bottom: clamp(20px, 3vh, 36px); }
.reg { width: 10px; height: 10px; border-radius: 50%; background: var(--red); box-shadow: 0 0 0 4px rgba(200, 38, 47, .18); }
.cover .display { max-width: 13ch; }
.cover .display .line-mask:nth-child(2) > span { transition-delay: .08s; }
.cover .display .line-mask:nth-child(3) > span { transition-delay: .16s; }
html.js.fm .cover .display.pre .line-mask > span { transform: translateY(105%); }
.cv-lede { margin-top: clamp(22px, 3vh, 34px); color: var(--mute-d); }
.cv-cta { display: flex; flex-wrap: wrap; align-items: center; gap: 18px 28px; margin-top: clamp(26px, 4vh, 44px); }
.cv-cta .link { color: var(--paper); border-color: var(--line-d2); }

.cv-stage { justify-self: end; width: 100%; max-width: 470px; }
.cv-frame { position: relative; aspect-ratio: 4 / 5; transform: translate3d(var(--px, 0), var(--py, 0), 0); transition: transform .6s var(--ease); }
.cv-svg { width: 100%; height: 100%; overflow: visible; }
.cv-svg * { transition: opacity .8s var(--ease), transform 1.1s var(--ease-mech), stroke-dashoffset 1.1s var(--ease-io), fill .5s, stroke .5s; transform-box: view-box; transform-origin: 200px 250px; }
.cv-brk path { fill: none; stroke: var(--paper); stroke-width: 1.6; }
.cv-brk { transform: scale(.42); }
.cv-vf .cross { stroke: var(--paper); stroke-width: 1.2; }
.cv-vf .focus { fill: none; stroke: var(--paper); stroke-opacity: .5; stroke-width: 1; transform: scale(1.6); opacity: 0; }
.cv-vf .split { fill: none; stroke: var(--paper); stroke-opacity: .7; stroke-dasharray: 2 4; }
.cv-grid .col { fill: var(--paper); opacity: 0; }
.cv-grid .gl { fill: none; stroke: var(--paper); stroke-opacity: .32; stroke-width: 1; stroke-dasharray: 1; stroke-dashoffset: 1; }
.cv-path .pl { fill: none; stroke: var(--red-d); stroke-width: 1.5; stroke-dasharray: 1; stroke-dashoffset: 1; }
.cv-path .nd { opacity: 0; }
.cv-path .nd circle { fill: var(--ink); stroke: var(--paper); stroke-width: 1.4; }
.cv-path .nd.end circle { fill: var(--red); stroke: none; }
.cv-path text, .cv-read text { font-family: var(--mono); font-size: 9.5px; letter-spacing: .14em; text-transform: uppercase; fill: var(--mute-d); text-anchor: middle; }
.cv-read text { text-anchor: start; }
.cv-read .mode { fill: var(--paper); }
.cv-read .r4 { text-anchor: end; }

/* sequence states */
.cv-stage[data-s="1"] .cv-brk, .cv-stage[data-s="2"] .cv-brk, .cv-stage[data-s="3"] .cv-brk, .cv-stage[data-s="4"] .cv-brk { transform: none; }
.cv-stage[data-s="1"] .cv-vf .focus { transform: scale(1); opacity: 1; stroke: var(--red-d); stroke-opacity: 1; }
.cv-stage[data-s="2"] .cv-vf, .cv-stage[data-s="3"] .cv-vf, .cv-stage[data-s="4"] .cv-vf { opacity: 0; }
.cv-stage[data-s="2"] .cv-grid .gl { stroke-dashoffset: 0; }
.cv-stage[data-s="2"] .cv-grid .col { opacity: .05; }
.cv-stage[data-s="3"] .cv-grid .gl { stroke-dashoffset: 0; stroke-opacity: .12; }
.cv-stage[data-s="3"] .cv-path .pl, .cv-stage[data-s="4"] .cv-path .pl { stroke-dashoffset: 0; }
.cv-stage[data-s="3"] .cv-path .nd, .cv-stage[data-s="4"] .cv-path .nd { opacity: 1; }
.cv-stage[data-s="3"] .cv-path .nd:nth-of-type(2) { transition-delay: .15s; }
.cv-stage[data-s="3"] .cv-path .nd:nth-of-type(3) { transition-delay: .3s; }
.cv-stage[data-s="3"] .cv-path .nd:nth-of-type(4) { transition-delay: .45s; }
.cv-stage[data-s="3"] .cv-path .nd:nth-of-type(5) { transition-delay: .6s; }
.cv-stage[data-s="4"] .cv-grid .gl { stroke-dashoffset: 0; stroke-opacity: .07; }
.cv-stage[data-s="4"] .cv-path .nd text { opacity: .7; }
.cv-stage[data-s="4"] .cv-path .nd.end circle { animation: breathe 4.8s ease-in-out infinite; transform-origin: 352px 60px; }
@keyframes breathe { 0%, 100% { transform: scale(1); } 50% { transform: scale(1.25); } }

.cv-state { position: absolute; left: 7%; bottom: 13%; font-size: clamp(2.4rem, 4.6vw, 4.6rem); font-weight: 900; line-height: .9; letter-spacing: -.045em; color: var(--paper); }
.cv-state .line-mask > span { transition: transform 1s var(--ease); }
.cv-state .line-mask:nth-child(2) > span { transition-delay: .1s; }
.cv-state .line-mask:nth-child(3) > span { transition-delay: .2s; }
html.js.fm .cv-stage:not([data-s="4"]) .cv-state .line-mask > span { transform: translateY(105%); }
.cv-caption { margin-top: 18px; color: var(--mute-d); display: flex; flex-wrap: wrap; gap: 4px 10px; justify-content: flex-end; }
.cv-caption .k { color: var(--paper); opacity: .5; }

.cv-foot { position: relative; display: flex; flex-wrap: wrap; align-items: flex-end; justify-content: space-between; gap: 16px 40px; padding-top: clamp(28px, 5vh, 56px); }
.cv-exp { display: flex; flex-wrap: wrap; gap: 6px 0; color: var(--mute-d); max-width: 900px; }
.cv-exp li { display: inline-flex; align-items: center; }
.cv-exp li + li::before { content: ""; width: 1px; height: 10px; background: currentColor; opacity: .4; margin: 0 12px; }
.cv-local { font-size: 15px; font-weight: 700; display: flex; align-items: center; gap: 12px; }
.cv-local::before { content: ""; width: 28px; height: 1px; background: var(--red-d); }

@media (max-width: 900px) {
  .cv { grid-template-columns: 1fr; gap: 40px; }
  .cv-stage { justify-self: center; max-width: 380px; }
  .cv-caption { justify-content: center; }
}
@media (max-width: 520px) {
  .cv-stage { max-width: 300px; }
  .cv-exp { font-size: 10px; }
}

/* ============ 02 · ABOUT — the studio comes together ============ */
.ab-h { max-width: 16ch; }
.ab-main { align-items: start; }
.ab-copy { grid-column: 1 / span 5; --gap: 18px; }
.ab-copy .ab-h { margin-bottom: clamp(28px, 3.5vw, 52px); font-size: clamp(2.15rem, 3.9vw, 4.4rem); }
.ab-stage { grid-column: 7 / span 6; margin-top: 10px; }
.ab-board { --pad: 22px; display: grid; grid-template-columns: 1.05fr 1fr 1fr; grid-template-rows: 1fr 1fr; gap: 10px; padding: var(--pad); aspect-ratio: 7 / 5.2; color: var(--ink); }
.ab-board > .c { transition: opacity .6s .9s var(--ease), transform .9s .9s var(--ease); }
.ab-board[data-state="scatter"] > .c { opacity: 0; transform: scale(1.12); }
.pn { position: relative; overflow: hidden; border-radius: 2px; background: var(--bone);
  transition: transform 1.25s var(--ease), opacity .9s var(--ease), box-shadow 1.25s var(--ease); transition-delay: calc(var(--i, 0) * 90ms); }
.pn svg { width: 100%; height: 100%; }
.pn .pl { position: absolute; left: 10px; bottom: 9px; color: var(--ink); background: rgba(251, 250, 248, .9); padding: 3px 7px; border-radius: 2px; }
.pn-photo { grid-row: 1 / 3; --i: 0; }
.pn-design { --i: 1; } .pn-video { --i: 2; } .pn-strategy { --i: 3; } .pn-digital { --i: 4; }
.ab-board[data-state="scatter"] .pn { transform: translate(var(--x), var(--y)) rotate(var(--r)) scale(var(--s)); opacity: .55; box-shadow: 0 30px 50px -20px rgba(0,0,0,.35); }
.ab-cap { margin-top: 16px; display: flex; gap: 10px; flex-wrap: wrap; transition: opacity .8s 1.2s var(--ease); }
.ab-stage:has([data-state="scatter"]) .ab-cap { opacity: 0; }

.ab-define { margin-top: clamp(64px, 8vw, 120px); }
.ab-dh { color: var(--mute); margin-bottom: 20px; }
.ab-list { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-top: 1px solid var(--line-2); }
.ab-list li { padding: 22px 24px 8px 0; display: grid; gap: 10px; align-content: start; }
.ab-list li + li { padding-left: 24px; border-left: 1px solid var(--line); }
.ab-list .mono { color: var(--red); }
.ab-list b { font-size: 1.2rem; font-weight: 900; letter-spacing: -.02em; line-height: 1.15; }
.ab-list p { color: var(--mute); font-size: .95rem; }
.ab-mv { margin-top: clamp(56px, 7vw, 100px); display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px, 4vw, 72px); }
.ab-mv > div { border-top: 1px solid var(--ink); padding-top: 18px; }
.ab-mv .mono { color: var(--mute); margin-bottom: 14px; }
.ab-st { font-size: clamp(1.35rem, 2.1vw, 2rem); font-weight: 300; letter-spacing: -.02em; line-height: 1.22; text-wrap: balance; }
@media (max-width: 960px) {
  .ab-copy, .ab-stage { grid-column: 1 / -1; }
  .ab-stage { margin-top: 36px; }
  .ab-list { grid-template-columns: 1fr 1fr; }
  .ab-list li:nth-child(3) { padding-left: 0; border-left: 0; }
  .ab-list li:nth-child(n+3) { border-top: 1px solid var(--line); }
}
@media (max-width: 600px) {
  .ab-board { grid-template-columns: 1fr 1fr; grid-template-rows: 1.4fr 1fr 1fr; aspect-ratio: 4 / 5; --pad: 14px; }
  .pn-photo { grid-row: 1; grid-column: 1 / 3; }
  .ab-list { grid-template-columns: 1fr; }
  .ab-list li + li { padding-left: 0; border-left: 0; border-top: 1px solid var(--line); }
  .ab-mv { grid-template-columns: 1fr; }
}

/* ============ 03 · PHILOSOPHY — an idea takes form ============ */
.ph-top { align-items: end; }
.ph-h { grid-column: 1 / span 7; }
.ph-intro { grid-column: 9 / span 4; --gap: 14px; }
.ph-main { margin-top: clamp(48px, 6vw, 88px); align-items: center; }
.ph-steps { grid-column: 1 / span 5; }
.ph-lab { color: var(--mute); margin-bottom: 14px; }
.ph-tabs { border-top: 1px solid var(--line-2); }
.ph-tabs [role="tab"] { display: grid; grid-template-columns: 40px 1fr; gap: 2px 10px; width: 100%; text-align: left; padding: 16px 12px 16px 0; border-bottom: 1px solid var(--line); position: relative; transition: background-color .3s; }
.ph-tabs [role="tab"] .mono { grid-row: 1 / 3; padding-top: 5px; color: var(--mute); }
.ph-tabs [role="tab"] b { font-size: 1.25rem; font-weight: 900; letter-spacing: -.02em; }
.ph-tabs [role="tab"] .d { color: var(--mute); font-size: .95rem; line-height: 1.5; }
.ph-tabs [role="tab"]::before { content: ""; position: absolute; left: -14px; top: 18px; bottom: 18px; width: 2px; background: var(--red); transform: scaleY(0); transform-origin: top; transition: transform .5s var(--ease); }
.ph-tabs [role="tab"][aria-selected="true"]::before { transform: none; }
.ph-tabs [role="tab"][aria-selected="true"] .mono { color: var(--red); }
.ph-tabs [role="tab"]:hover b { text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 4px; }
.ph-stage { grid-column: 7 / span 6; background: var(--paper); border-radius: 2px; padding: clamp(10px, 2vw, 24px); }
.ph-stage svg { width: 100%; height: auto; overflow: visible; }
.ph-stage svg * { transition: opacity .7s var(--ease), transform 1s var(--ease), stroke-dashoffset 1.2s var(--ease-io), fill .6s, stroke .6s; transform-box: fill-box; transform-origin: center; }
.ph-stage text { font-family: var(--mono); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; fill: var(--mute); }
.ph-stage .seed { fill: var(--red); }
.ph-stage .scan { fill: none; stroke: var(--ink); stroke-opacity: .25; stroke-dasharray: .006 .014; }
.ph-stage .obs path { stroke: var(--ink); stroke-width: 1.4; stroke-linecap: round; }
.ph-stage .sk { fill: none; stroke: var(--ink); stroke-width: 1.3; stroke-linecap: round; stroke-dasharray: 1; stroke-dashoffset: 1; }
.ph-stage .plan rect { fill: var(--white); stroke: var(--ink); stroke-width: 1; }
.ph-stage .plan rect:first-child { fill: var(--ink); }
.ph-stage .plan text:first-of-type { fill: var(--paper); }
.ph-stage .poster { fill: var(--white); stroke: var(--ink); stroke-width: 1; }
.ph-stage .img { fill: #2a2724; }
.ph-stage .img-h { fill: #4a443d; }
.ph-stage .ph-t { font-family: var(--font); font-size: 17px; font-weight: 900; letter-spacing: -.02em; text-transform: none; fill: var(--ink); }
.ph-stage .cta { fill: var(--red); }
.ph-stage .tp { fill: var(--white); stroke: var(--ink); stroke-width: 1; }
.ph-stage .jr, .ph-stage .loop { fill: none; stroke: var(--red); stroke-width: 1.6; stroke-dasharray: 1; stroke-dashoffset: 1; }
.ph-stage .loop { stroke-dasharray: .02 .02; stroke: var(--ink); stroke-opacity: .5; }
.ph-stage .act { fill: var(--red); }
.ph-stage .act-t { fill: var(--red); }
/* hidden by default */
.ph-stage .g1, .ph-stage .g2, .ph-stage .g3, .ph-stage .g4, .ph-stage .g5 { opacity: 0; }
.ph-stage .g2 .plan { opacity: 0; }
.ph-stage .g4 .tp, .ph-stage .g4 text { transform: scale(.6); opacity: 0; }
/* step 1 */
.ph-stage[data-step="1"] .g1 { opacity: 1; }
.ph-stage[data-step="1"] .scan { animation: spin 16s linear infinite; transform-origin: 280px 230px; transform-box: view-box; }
@keyframes spin { to { transform: rotate(360deg); } }
/* step 2 */
.ph-stage[data-step="2"] .g2 { opacity: 1; }
.ph-stage[data-step="2"] .sk { stroke-dashoffset: 0; opacity: .0; transition: stroke-dashoffset 1s var(--ease-io), opacity .6s 1s; }
.ph-stage[data-step="2"] .plan { opacity: 1; transition-delay: .7s; }
.ph-stage[data-step="2"] .seed { transform: translate(-160px, -120px); }
/* step 3 */
.ph-stage[data-step="3"] .g3 { opacity: 1; }
.ph-stage[data-step="3"] .seed { transform: translate(-28px, 34px) scale(.0); }
/* step 4 */
.ph-stage[data-step="4"] .g3, .ph-stage[data-step="5"] .g3 { opacity: 1; }
.ph-stage[data-step="4"] .g3 > *, .ph-stage[data-step="5"] .g3 > * { transform: translateY(14px) scale(.78); transform-origin: 280px 180px; transform-box: view-box; }
.ph-stage[data-step="4"] .g4, .ph-stage[data-step="5"] .g4 { opacity: 1; }
.ph-stage[data-step="4"] .g4 .tp, .ph-stage[data-step="4"] .g4 text, .ph-stage[data-step="5"] .g4 .tp, .ph-stage[data-step="5"] .g4 text { transform: none; opacity: 1; }
.ph-stage[data-step="4"] .g4 > :nth-child(n+3) { transition-delay: .12s; }
.ph-stage[data-step="4"] .g4 > :nth-child(n+5) { transition-delay: .24s; }
.ph-stage[data-step="4"] .g4 > :nth-child(n+7) { transition-delay: .36s; }
.ph-stage[data-step="4"] .seed, .ph-stage[data-step="5"] .seed { opacity: 0; }
/* step 5 */
.ph-stage[data-step="5"] .g5 { opacity: 1; }
.ph-stage[data-step="5"] .jr { stroke-dashoffset: 0; }
.ph-stage[data-step="5"] .loop { stroke-dashoffset: 0; transition-delay: .8s; }
.ph-stage[data-step="5"] .g4 .tp { stroke: var(--red); }
.ph-read { margin-top: 8px; color: var(--mute); text-align: right; }
.ph-close { margin-top: clamp(48px, 6vw, 96px); font-size: clamp(1.8rem, 3.4vw, 3.6rem); font-weight: 900; letter-spacing: -.035em; line-height: 1.05; }
.ph-close .lt { font-weight: 300; color: var(--mute); }
@media (max-width: 960px) {
  .ph-h, .ph-intro, .ph-steps, .ph-stage { grid-column: 1 / -1; }
  .ph-intro { margin-top: 24px; }
  .ph-stage { order: -1; margin-bottom: 28px; }
  .ph-tabs [role="tab"]::before { left: -10px; }
}

/* ============ 04 · SERVICES — the capability index ============ */
.sv-top { align-items: end; }
.sv-h { grid-column: 1 / span 7; }
.sv-lede { grid-column: 9 / span 4; }
.sv-main { margin-top: clamp(40px, 6vw, 80px); align-items: start; }
.sv-list { grid-column: 1 / span 7; border-top: 1px solid var(--line-2); }
.sv-list a { display: grid; grid-template-columns: 48px minmax(0, 1fr) 24px; gap: 2px 12px; padding: 17px 0; text-decoration: none; border-bottom: 1px solid var(--line); position: relative; }
.sv-list .mono { grid-row: 1 / 3; color: var(--mute); padding-top: 7px; }
.sv-list b { font-size: clamp(1.15rem, 1.7vw, 1.6rem); font-weight: 900; letter-spacing: -.025em; line-height: 1.2; transition: transform .45s var(--ease), color .3s; }
.sv-list .d { grid-column: 2; color: var(--mute); font-size: .93rem; }
.sv-list .go { grid-column: 3; grid-row: 1; align-self: center; color: var(--mute); transition: transform .35s var(--ease), color .3s; }
.sv-list a.on b, .sv-list a:hover b, .sv-list a:focus-visible b { transform: translateX(10px); }
.sv-list a.on .mono { color: var(--red-d); }
.sv-list a.on .go, .sv-list a:hover .go { color: var(--paper); transform: translateX(4px); }
.sv-stage-wrap { grid-column: 9 / span 4; position: sticky; top: calc(var(--hdr) + 32px); }
.sv-stage { aspect-ratio: 4 / 5; display: flex; flex-direction: column; padding: 28px; color: var(--paper); background: var(--char); }
.sv-sig { flex: 1; display: grid; place-items: center; }
.sv-sig svg { width: 82%; height: auto; max-height: 100%; overflow: visible; }
.sv-meta { border-top: 1px solid var(--line-d); padding-top: 14px; }
.sv-num { color: var(--red-d); }
.sv-name { font-size: 1.35rem; font-weight: 900; letter-spacing: -.02em; line-height: 1.15; margin-top: 6px; min-height: 2.3em; }
.sv-hint { margin-top: 12px; color: var(--mute); }
.sv-close { margin-top: clamp(48px, 6vw, 88px); font-size: clamp(1.5rem, 2.6vw, 2.6rem); font-weight: 900; letter-spacing: -.03em; line-height: 1.12; max-width: 30ch; }
.sv-close .lt { font-weight: 300; color: var(--mute); }
@media (max-width: 960px) {
  .sv-h, .sv-lede, .sv-list { grid-column: 1 / -1; }
  .sv-lede { margin-top: 20px; }
  .sv-stage-wrap { display: none; }
}

/* ---------- service signatures (shared by the index; loops pause offscreen) ---------- */
.sig { color: var(--paper); }
.sig * { transform-box: fill-box; transform-origin: center; }
.sig .st { fill: none; stroke: currentColor; stroke-width: 1.4; }
.sig .fa { fill: currentColor; }
.sig .rd { fill: var(--red); }
.sig .rs { fill: none; stroke: var(--red); stroke-width: 1.6; }
.sig .dim { opacity: .35; }
.sig text { font-family: var(--mono); font-size: 8px; letter-spacing: .12em; fill: currentColor; opacity: .6; text-transform: uppercase; }
/* strategy: scattered → organized */
.sig-strategy .n { animation: sgN 6s var(--ease) infinite; }
.sig-strategy .n:nth-of-type(1) { --dx: -40px; --dy: 30px; } .sig-strategy .n:nth-of-type(2) { --dx: 50px; --dy: -36px; }
.sig-strategy .n:nth-of-type(3) { --dx: -30px; --dy: -50px; } .sig-strategy .n:nth-of-type(4) { --dx: 44px; --dy: 40px; } .sig-strategy .n:nth-of-type(5) { --dx: -56px; --dy: -10px; }
.sig-strategy .ln { stroke-dasharray: 300; animation: sgL 6s var(--ease) infinite; }
@keyframes sgN { 0%, 12% { transform: translate(var(--dx), var(--dy)); } 38%, 88% { transform: none; } 100% { transform: translate(var(--dx), var(--dy)); } }
@keyframes sgL { 0%, 30% { stroke-dashoffset: 300; } 55%, 85% { stroke-dashoffset: 0; } 95%, 100% { stroke-dashoffset: 300; } }
/* social: calendar rhythm */
.sig-social .cell { opacity: .16; animation: sgCell 5.6s steps(1) infinite; animation-delay: calc(var(--k) * 140ms); }
@keyframes sgCell { 0% { opacity: .16; } 20%, 80% { opacity: 1; } 100% { opacity: .16; } }
/* design: assembly */
.sig-design .bar { transform-origin: left center; animation: sgBar 6s var(--ease) infinite; }
.sig-design .bar:nth-of-type(2) { animation-delay: .25s; } .sig-design .bar:nth-of-type(3) { animation-delay: .5s; }
.sig-design .img { animation: sgImg 6s var(--ease) infinite; }
@keyframes sgBar { 0%, 10% { transform: scaleX(0); } 30%, 85% { transform: scaleX(1); } 100% { transform: scaleX(0); } }
@keyframes sgImg { 0%, 20% { clip-path: inset(0 0 100% 0); } 45%, 85% { clip-path: inset(0); } 100% { clip-path: inset(0 0 100% 0); } }
/* photography: iris */
.sig-photo .iris { animation: sgIris 6s var(--ease-mech) infinite; transform-origin: 120px 120px; transform-box: view-box; }
.sig-photo .hex { animation: sgHex 6s var(--ease-mech) infinite; transform-origin: 120px 120px; transform-box: view-box; }
@keyframes sgIris { 0%, 15% { transform: rotate(0); } 45%, 70% { transform: rotate(28deg); } 100% { transform: rotate(0); } }
@keyframes sgHex { 0%, 15% { transform: scale(1); } 45%, 70% { transform: scale(.42) rotate(28deg); } 100% { transform: scale(1); } }
/* video: timeline */
.sig-video .clip { animation: sgClip 6s var(--ease) infinite; }
.sig-video .clip:nth-of-type(2) { animation-delay: .2s; } .sig-video .clip:nth-of-type(3) { animation-delay: .4s; } .sig-video .clip:nth-of-type(4) { animation-delay: .6s; }
.sig-video .ph { animation: sgPh 6s linear infinite; }
@keyframes sgClip { 0%, 8% { transform: translateX(-30px); opacity: 0; } 25%, 90% { transform: none; opacity: 1; } 100% { opacity: 0; } }
@keyframes sgPh { 0%, 25% { transform: translateX(0); } 90% { transform: translateX(172px); } 100% { transform: translateX(172px); opacity: 0; } }
/* motion: ease + morph */
.sig-motion .dot { animation: sgDot 4s cubic-bezier(.76, 0, .24, 1) infinite alternate; }
.sig-motion .morph { animation: sgMorph 4s cubic-bezier(.76, 0, .24, 1) infinite alternate; }
@keyframes sgDot { from { transform: translate(0, 0); } to { transform: translate(150px, -110px); } }
@keyframes sgMorph { from { rx: 2px; transform: rotate(0); } to { rx: 26px; transform: rotate(90deg); } }
/* brand: construction → mark */
.sig-brand .cons { stroke-dasharray: 4 4; animation: sgCons 6s var(--ease) infinite; }
.sig-brand .mark { animation: sgMark 6s var(--ease) infinite; }
@keyframes sgCons { 0%, 15% { opacity: .9; } 50%, 80% { opacity: .18; } 100% { opacity: .9; } }
@keyframes sgMark { 0%, 20% { opacity: 0; transform: scale(.9); } 45%, 85% { opacity: 1; transform: none; } 100% { opacity: 0; } }
/* web: reflow */
.sig-web .dk { animation: sgDk 6s var(--ease) infinite; }
.sig-web .mb { animation: sgMb 6s var(--ease) infinite; }
.sig-web .frame { animation: sgFr 6s var(--ease) infinite; transform-origin: 120px 120px; transform-box: view-box; }
@keyframes sgDk { 0%, 35% { opacity: 1; } 45%, 90% { opacity: 0; } 100% { opacity: 1; } }
@keyframes sgMb { 0%, 38% { opacity: 0; } 50%, 88% { opacity: 1; } 98%, 100% { opacity: 0; } }
@keyframes sgFr { 0%, 30% { transform: scaleX(1); } 45%, 88% { transform: scaleX(.42); } 100% { transform: scaleX(1); } }
/* ads: creative → destination */
.sig-ads .rt { stroke-dasharray: 220; stroke-dashoffset: 220; animation: sgRt 6s var(--ease) infinite; }
.sig-ads .rt:nth-of-type(2) { animation-delay: 2s; } .sig-ads .rt:nth-of-type(3) { animation-delay: 4s; }
@keyframes sgRt { 0% { stroke-dashoffset: 220; } 18%, 30% { stroke-dashoffset: 0; } 33%, 100% { stroke-dashoffset: -220; } }
/* funnel: signal travels */
.sig-funnel .sg { offset-path: path("M30 150C70 150 70 90 110 90S150 150 190 120 210 80 214 70"); animation: sgSg 4.5s var(--ease-io) infinite; }
@keyframes sgSg { 0% { offset-distance: 0%; opacity: 0; } 8% { opacity: 1; } 85% { offset-distance: 100%; opacity: 1; } 100% { offset-distance: 100%; opacity: 0; } }
/* arch: plan → isometric */
.sig-arch .plan { animation: sgIso 7s var(--ease-io) infinite; transform-origin: 120px 130px; transform-box: view-box; }
.sig-arch .wall { animation: sgWall 7s var(--ease-io) infinite; }
@keyframes sgIso { 0%, 15% { transform: none; } 45%, 85% { transform: translateY(10px) rotate(30deg) skewX(-30deg) scaleY(.86); } 100% { transform: none; } }
@keyframes sgWall { 0%, 40% { opacity: 0; } 55%, 82% { opacity: 1; } 92%, 100% { opacity: 0; } }
/* resting states for signatures (what reduced motion shows) */
.sig-social .cell { opacity: 1; animation-fill-mode: backwards; }
.sig-social .cell.off { opacity: .16; }
.sig-web .mb { opacity: 0; }
.sig-ads .rt { stroke-dashoffset: 0; animation-fill-mode: backwards; }
.sig-arch .wall { opacity: 0; }

/* ---- real work in the cover frame ---- */
.cv-photo { position: absolute; inset: 2.8% 3.5%; overflow: hidden; border-radius: 1px; background: #1a1412;
  transition: opacity 1.2s var(--ease), filter 1.4s var(--ease), transform 1.6s var(--ease); opacity: 0; filter: blur(14px) brightness(.5); transform: scale(1.06); }
.cv-photo img { width: 100%; height: 100%; object-fit: cover; }
.cv-photo::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(13,13,14,.55) 0%, rgba(13,13,14,0) 22%, rgba(13,13,14,0) 45%, rgba(13,13,14,.82) 100%); }
.cv-stage[data-s="1"] .cv-photo { opacity: .9; filter: blur(5px) brightness(.6); transform: scale(1.03); }
.cv-stage[data-s="2"] .cv-photo, .cv-stage[data-s="3"] .cv-photo { opacity: 1; filter: brightness(.55) saturate(.8); transform: none; }
.cv-stage[data-s="4"] .cv-photo { opacity: 1; filter: none; transform: none; }
.cv-stage[data-s="4"] .cv-grid .gl { stroke-opacity: 0; }
.cv-caption { justify-content: space-between; align-items: baseline; }
.cv-credit { color: var(--paper); opacity: .8; text-transform: none; letter-spacing: .04em; }
@media (max-width: 900px) { .cv-caption { justify-content: center; text-align: center; } }
/* ---- real work on the About board ---- */
.pn-img { width: 100%; height: 100%; object-fit: cover; display: block; }
.pn-video .pn-img { object-position: 50% 60%; }
.pn-tc { position: absolute; right: 10px; top: 9px; color: #fff; background: rgba(13,13,14,.6); padding: 2px 6px; border-radius: 2px; }
.pn-video::before { content: ""; position: absolute; left: 0; right: 0; top: 50%; height: 2px; background: none; }
.ab-cap { align-items: baseline; }
.ab-prov { flex-basis: 100%; margin-top: 6px; }
.ab-code { margin-top: clamp(28px, 4vw, 48px); font-size: clamp(1.15rem, 1.8vw, 1.6rem); font-weight: 900; letter-spacing: -.02em; display: flex; flex-wrap: wrap; gap: 4px 12px; align-items: baseline; }
.ab-code .mono { color: var(--red); margin-right: 8px; font-weight: 500; }
.ab-code .lt { font-weight: 300; }
html:not(.js) .cv-photo { opacity: 1; filter: none; transform: none; }

/* ============ shared service-section head ============ */
.svc-head { align-items: end; margin-bottom: clamp(40px, 5vw, 72px); }
.svc-head > .h2 { grid-column: 1 / span 7; }
.svc-head > .svc-intro { grid-column: 9 / span 4; }
.svc-intro.stack { --gap: 14px; }
.svc-sub { color: var(--mute); margin: clamp(56px, 7vw, 96px) 0 14px; }
.ph-pf { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 24px clamp(24px, 4vw, 64px); align-items: center; margin-top: 32px; }
.ph-pf > :only-child { grid-column: 1 / -1; }
.ph-pf h3 { color: var(--mute); margin-bottom: 10px; }
@media (max-width: 960px) {
  .svc-head > .h2, .svc-head > .svc-intro { grid-column: 1 / -1; }
  .svc-head > .svc-intro { margin-top: 18px; }
  .ph-pf { grid-template-columns: 1fr; }
}

/* ============ 05 · STRATEGY — planning board ============ */
.st-scene { display: grid; grid-template-columns: minmax(0, 8fr) minmax(0, 4fr); gap: clamp(20px, 3vw, 48px); align-items: stretch; }
.st-board { position: relative; aspect-ratio: 16 / 10; border-radius: 2px; overflow: hidden;
  background-color: var(--bone); background-image: radial-gradient(circle, rgba(13,13,14,.16) 1px, transparent 1.2px); background-size: 22px 22px; }
.st-links { position: absolute; inset: 0; width: 100%; height: 100%; }
.st-links path { fill: none; stroke: var(--ink); stroke-width: 1.4; vector-effect: non-scaling-stroke; stroke-dasharray: 1; stroke-dashoffset: 1; transition: stroke-dashoffset 1s var(--ease-io); }
.st-board[data-state="map"] .st-links path { stroke-dashoffset: 0; }
.st-board[data-state="map"] .st-links path:nth-child(2) { transition-delay: .15s; } .st-board[data-state="map"] .st-links path:nth-child(3) { transition-delay: .3s; } .st-board[data-state="map"] .st-links path:nth-child(4) { transition-delay: .45s; }
.st-card { position: absolute; left: var(--x); top: var(--y); width: 22%; min-height: 18%; padding: 12px 14px; background: var(--white); border: 1px solid var(--line-2);
  display: flex; flex-direction: column; gap: 3px; transition: left 1.1s var(--ease), top 1.1s var(--ease), transform 1.1s var(--ease), background-color .35s, color .35s, box-shadow .35s; transition-delay: calc(var(--k, 0) * 70ms); }
.st-card[data-k="0"] { --k: 1; } .st-card[data-k="1"] { --k: 2; } .st-card[data-k="2"] { --k: 3; } .st-card[data-k="3"] { --k: 4; }
.st-card .mono { color: var(--mute); font-size: 10px; }
.st-card b { font-size: clamp(.95rem, 1.35vw, 1.25rem); font-weight: 900; letter-spacing: -.02em; line-height: 1.1; }
.st-card i { font-style: normal; font-size: 12.5px; color: var(--mute); }
.st-card.goal { border-color: var(--red); }
.st-card.goal .mono { color: var(--red); }
.st-board[data-state="scatter"] .st-card { left: var(--sx); top: var(--sy); transform: rotate(var(--r)); box-shadow: 0 16px 30px -18px rgba(0,0,0,.4); }
.st-card.sel { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.st-card.sel .mono, .st-card.sel i { color: var(--mute-d); }
.st-card.goal.sel { background: var(--red); border-color: var(--red); }
.st-card.goal.sel .mono, .st-card.goal.sel i { color: #fff; }
.st-tag { position: absolute; right: 12px; bottom: 12px; background: var(--paper); }
.st-side { display: flex; flex-direction: column; gap: 14px; }
.st-lab { color: var(--mute); }
.st-tabs [role="tab"] { min-height: 36px; padding: 0 14px; font-size: 13px; }
.st-panel { flex: 1; border-top: 1px solid var(--ink); padding-top: 16px; display: grid; gap: 14px; align-content: start; }
.st-panel h4 { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); font-weight: 500; margin-bottom: 4px; }
.st-panel p { font-size: 1rem; line-height: 1.5; }
.st-panel .dl { font-weight: 900; font-size: 1.3rem; letter-spacing: -.02em; line-height: 1.15; }
@media (max-width: 960px) {
  .st-scene { grid-template-columns: 1fr; }
  .st-card { width: 28%; padding: 8px 10px; }
  .st-card i { display: none; }
  .st-board { aspect-ratio: 4 / 3.4; }
}
@media (max-width: 560px) { .st-card b { font-size: .8rem; } .st-card .mono { font-size: 8.5px; } .st-tag { display: none; } }

/* ============ 06 · SOCIAL — content system ============ */
.so-top { display: flex; flex-wrap: wrap; gap: 12px 18px; align-items: center; margin-bottom: 18px; }
.so-lab { color: var(--mute); }
.so-top .tag { margin-left: auto; }
.so-stage { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(18px, 3vw, 44px); padding: clamp(18px, 3vw, 40px); background: var(--paper); border-radius: 2px; --pc: var(--ink); --pt: var(--paper); }
.so-stage[data-p="1"] { --pc: #e3dccf; --pt: var(--ink); }
.so-stage[data-p="2"] { --pc: #b8a58a; --pt: var(--ink); }
.so-stage[data-p="3"] { --pc: var(--white); --pt: var(--ink); }
.so-stage[data-p="4"] { --pc: var(--red); --pt: #fff; }
.so-cal-h { display: flex; justify-content: space-between; color: var(--mute); padding-bottom: 10px; border-bottom: 1px solid var(--line-2); }
.so-days, .so-grid { display: grid; grid-template-columns: repeat(7, 1fr); gap: 5px; }
.so-days { margin: 10px 0 6px; color: var(--mute); text-align: center; }
.so-grid i { aspect-ratio: 1; border-radius: 2px; background: color-mix(in srgb, var(--ink) 6%, transparent); position: relative; transition: background-color .4s var(--ease), transform .4s var(--ease); }
.so-grid i[data-k]::after { content: ""; position: absolute; inset: 30%; border-radius: 50%; background: var(--ink); opacity: .22; transition: opacity .4s, background-color .4s, transform .4s var(--ease); }
.so-grid i[data-k="4"]::after { background: var(--red); }
.so-stage[data-state="loose"] .so-grid i[data-k]::after { transform: scale(0); }
.so-grid i.hit { background: var(--ink); }
.so-grid i.hit::after { opacity: 1; background: var(--paper); }
.so-stage[data-p="4"] .so-grid i.hit { background: var(--red); }
.so-key { display: flex; flex-wrap: wrap; gap: 4px 12px; margin-top: 14px; color: var(--mute); }
.so-key span[data-on] { color: var(--ink); font-weight: 700; }
.so-assets { display: grid; grid-template-columns: 1.15fr 1fr .62fr .62fr; gap: clamp(10px, 1.6vw, 22px); align-items: end; }
.so-a { transition: transform 1.1s var(--ease), opacity .8s var(--ease); }
.so-a:nth-child(2) { transition-delay: .08s; } .so-a:nth-child(3) { transition-delay: .16s; } .so-a:nth-child(4) { transition-delay: .24s; }
.so-stage[data-state="loose"] .so-a { transform: translate(var(--sx), var(--sy)) rotate(var(--r)); opacity: .6; }
.so-type { color: var(--mute); margin-bottom: 8px; }
.so-card { position: relative; background: var(--pc); color: var(--pt); border-radius: 3px; padding: 12px; display: flex; flex-direction: column; overflow: hidden; transition: background-color .5s var(--ease), color .5s var(--ease); box-shadow: 0 1px 0 var(--line); }
.so-post .so-card { aspect-ratio: 1; }
.so-car .so-stack { position: relative; aspect-ratio: 4 / 5; }
.so-car .so-card { position: absolute; inset: 0; }
.so-car .b2 { transform: translate(8px, -8px); opacity: .55; }
.so-car .b3 { transform: translate(16px, -16px); opacity: .3; }
.so-reel .so-card, .so-story .so-card { aspect-ratio: 9 / 16; }
.so-handle { opacity: .7; }
.so-h { margin-top: auto; font-weight: 900; letter-spacing: -.025em; line-height: 1.02; font-size: clamp(.95rem, 1.7vw, 1.65rem); text-wrap: balance; }
.so-car .so-h { font-size: clamp(.9rem, 1.45vw, 1.35rem); }
.so-story .so-h, .so-reel .so-cap { font-size: clamp(.68rem, .95vw, .9rem); font-weight: 700; letter-spacing: -.01em; line-height: 1.15; }
.so-mark { position: absolute; right: 12px; top: 12px; width: 10px; height: 10px; border-radius: 50%; background: var(--red); }
.so-stage[data-p="4"] .so-mark { background: #fff; }
.so-arrow { position: absolute; right: 12px; bottom: 10px; font-weight: 700; }
.so-play { width: 30px; height: 30px; margin: auto; border-radius: 50%; border: 1.5px solid currentColor; position: relative; }
.so-play::after { content: ""; position: absolute; left: 11px; top: 8px; border-left: 10px solid currentColor; border-top: 6px solid transparent; border-bottom: 6px solid transparent; }
.so-cap { margin-top: auto; }
.so-bar { height: 2px; background: color-mix(in srgb, currentColor 30%, transparent); margin-top: 8px; }
.so-bar i { display: block; height: 100%; width: 38%; background: currentColor; }
.so-prog { display: flex; gap: 3px; }
.so-prog i { flex: 1; height: 2px; background: color-mix(in srgb, currentColor 35%, transparent); }
.so-prog i:first-child { background: currentColor; }
.so-sticker { margin-top: 10px; align-self: flex-start; font-size: 10px; font-weight: 700; padding: 5px 8px; border-radius: 5px; background: var(--pt); color: var(--pc); }
.so-why { grid-column: 1 / -1; border-top: 1px solid var(--line); padding-top: 14px; color: var(--mute); max-width: 80ch; }
.so-why b { color: var(--ink); }
.so-plat { margin-top: 20px; display: flex; gap: 14px; flex-wrap: wrap; align-items: baseline; color: var(--mute); }
.so-plat .mono { color: var(--ink); }
@media (max-width: 960px) {
  .so-stage { grid-template-columns: 1fr; }
  .so-top .tag { margin-left: 0; }
}
@media (max-width: 600px) {
  .so-assets { grid-template-columns: 1fr 1fr; }
  .so-reel, .so-story { max-width: 70%; }
}

/* ============ 07 · DESIGN — workbench ============ */
.wb-scene { display: grid; grid-template-columns: minmax(0, 8fr) minmax(0, 4fr); gap: clamp(20px, 3vw, 48px); align-items: start; }
.wb-desk { background: #e6e2db; background-image: linear-gradient(rgba(13,13,14,.06) 1px, transparent 1px), linear-gradient(90deg, rgba(13,13,14,.06) 1px, transparent 1px); background-size: 32px 32px;
  border-radius: 2px; min-height: clamp(380px, 46vw, 640px); display: grid; place-items: center; padding: clamp(24px, 4vw, 56px); position: relative; }
.wb-art { position: relative; container-type: inline-size; background: var(--white); box-shadow: 0 30px 60px -30px rgba(0,0,0,.45), 0 0 0 1px rgba(0,0,0,.05); overflow: hidden;
  width: min(100%, 560px); aspect-ratio: 1; transition: width .9s var(--ease), aspect-ratio .9s var(--ease); }
.wb-art[data-format="ad"] { width: min(100%, 760px); aspect-ratio: 1.91 / 1; }
.wb-art[data-format="brochure"] { width: min(100%, 440px); aspect-ratio: 1 / 1.414; }
.wb-art[data-format="cover"] { width: min(100%, 780px); aspect-ratio: 16 / 9; }
.wb-art > * { position: absolute; transition: left .9s var(--ease), top .9s var(--ease), right .9s var(--ease), bottom .9s var(--ease), width .9s var(--ease), height .9s var(--ease), font-size .9s var(--ease), opacity .6s var(--ease), clip-path .9s var(--ease), transform .9s var(--ease); }
.wb-guides { inset: 0; display: grid; grid-template-columns: repeat(6, 1fr); gap: 3cqw; padding: 0 6cqw; pointer-events: none; z-index: 3; }
.wb-guides i { background: rgba(200, 38, 47, .07); border-inline: 1px solid rgba(200, 38, 47, .25); }
.wb-guides .cm { position: absolute; width: 4cqw; height: 4cqw; border: 0 solid var(--ink); }
.wb-guides .tl { left: 2cqw; top: 2cqw; border-left-width: 1px; border-top-width: 1px; } .wb-guides .tr { right: 2cqw; top: 2cqw; border-right-width: 1px; border-top-width: 1px; }
.wb-guides .bl { left: 2cqw; bottom: 2cqw; border-left-width: 1px; border-bottom-width: 1px; } .wb-guides .br { right: 2cqw; bottom: 2cqw; border-right-width: 1px; border-bottom-width: 1px; }
.wb-img svg { width: 100%; height: 100%; }
.wb-head { font-weight: 900; letter-spacing: -.045em; line-height: .92; color: var(--ink); margin: 0; }
.wb-msg { color: var(--mute); line-height: 1.35; }
.wb-meta { color: var(--mute); }
.wb-cta { display: inline-flex; align-items: center; justify-content: center; background: var(--red); color: #fff; font-weight: 700; border-radius: 999px; white-space: nowrap; }
.wb-body { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2cqw 4cqw; color: var(--ink); font-weight: 700; }
.wb-body span { border-top: 1px solid var(--line-2); padding-top: 1cqw; }
.wb-fold { width: 1px; background: var(--line); }
.wb-page { color: var(--mute); }
/* post 1:1 */
.wb-art[data-format="post"] .wb-img { left: 0; top: 0; width: 100%; height: 58%; }
.wb-art[data-format="post"] .wb-meta { left: 6cqw; top: 63cqw; font-size: 2.1cqw; }
.wb-art[data-format="post"] .wb-head { left: 6cqw; top: 68cqw; width: 66cqw; font-size: 8cqw; }
.wb-art[data-format="post"] .wb-msg { left: 6cqw; top: 87cqw; width: 50cqw; font-size: 2.6cqw; }
.wb-art[data-format="post"] .wb-cta { right: 6cqw; bottom: 6cqw; height: 7cqw; padding: 0 3.4cqw; font-size: 2.4cqw; }
.wb-art[data-format="post"] .wb-body, .wb-art[data-format="post"] .wb-fold, .wb-art[data-format="post"] .wb-page { opacity: 0; left: 6cqw; top: 90cqw; width: 40cqw; font-size: 2cqw; }
/* ad 1.91:1 */
.wb-art[data-format="ad"] .wb-img { left: 0; top: 0; width: 48%; height: 100%; }
.wb-art[data-format="ad"] .wb-meta { left: 53cqw; top: 6cqw; font-size: 1.3cqw; }
.wb-art[data-format="ad"] .wb-head { left: 53cqw; top: 11cqw; width: 42cqw; font-size: 5.2cqw; }
.wb-art[data-format="ad"] .wb-msg { left: 53cqw; top: 30cqw; width: 34cqw; font-size: 1.6cqw; }
.wb-art[data-format="ad"] .wb-cta { left: 53cqw; bottom: 6cqw; height: 4.6cqw; padding: 0 2.4cqw; font-size: 1.5cqw; }
.wb-art[data-format="ad"] .wb-body, .wb-art[data-format="ad"] .wb-fold, .wb-art[data-format="ad"] .wb-page { opacity: 0; left: 53cqw; top: 40cqw; width: 30cqw; font-size: 1.2cqw; }
/* brochure 1:1.414 */
.wb-art[data-format="brochure"] .wb-meta { left: 8cqw; top: 8cqw; font-size: 2.4cqw; }
.wb-art[data-format="brochure"] .wb-head { left: 8cqw; top: 14cqw; width: 80cqw; font-size: 9.4cqw; }
.wb-art[data-format="brochure"] .wb-img { left: 8cqw; top: 46cqw; width: 84cqw; height: 50cqw; }
.wb-art[data-format="brochure"] .wb-msg { left: 8cqw; top: 101cqw; width: 70cqw; font-size: 3.1cqw; }
.wb-art[data-format="brochure"] .wb-body { left: 8cqw; top: 114cqw; width: 84cqw; font-size: 2.6cqw; opacity: 1; }
.wb-art[data-format="brochure"] .wb-cta { right: 8cqw; top: 8cqw; height: 6cqw; padding: 0 3cqw; font-size: 2.3cqw; }
.wb-art[data-format="brochure"] .wb-fold { opacity: 0; left: 50%; top: 0; height: 100%; }
.wb-art[data-format="brochure"] .wb-page { left: 88cqw; bottom: 5cqw; font-size: 2cqw; opacity: 1; }
/* cover 16:9 */
.wb-art[data-format="cover"] .wb-img { left: 46%; top: 0; width: 54%; height: 100%; }
.wb-art[data-format="cover"] .wb-meta { left: 5cqw; top: 5cqw; font-size: 1.2cqw; }
.wb-art[data-format="cover"] .wb-head { left: 5cqw; top: 17cqw; width: 38cqw; font-size: 5.6cqw; }
.wb-art[data-format="cover"] .wb-msg { left: 5cqw; top: 38cqw; width: 30cqw; font-size: 1.5cqw; }
.wb-art[data-format="cover"] .wb-cta { opacity: 0; left: 5cqw; bottom: 5cqw; height: 4cqw; padding: 0 2cqw; font-size: 1.3cqw; }
.wb-art[data-format="cover"] .wb-body { opacity: 0; left: 5cqw; top: 46cqw; width: 30cqw; font-size: 1.2cqw; }
.wb-art[data-format="cover"] .wb-fold { opacity: 0; left: 46%; top: 0; height: 100%; }
.wb-art[data-format="cover"] .wb-page { left: 5cqw; bottom: 5cqw; font-size: 1.2cqw; opacity: 1; }
/* build steps: 1 structure, 2 type, 3 image, 4 message, 5 final */
.wb-art[data-build="0"] > :not(.wb-guides), .wb-art[data-build="1"] > :not(.wb-guides) { opacity: 0 !important; }
.wb-art[data-build="0"] .wb-guides { opacity: 0; }
.wb-art[data-build="2"] .wb-img, .wb-art[data-build="2"] .wb-msg, .wb-art[data-build="2"] .wb-cta, .wb-art[data-build="2"] .wb-body, .wb-art[data-build="2"] .wb-page { opacity: 0 !important; }
.wb-art[data-build="2"] .wb-head { clip-path: inset(0); }
.wb-art[data-build="3"] .wb-msg, .wb-art[data-build="3"] .wb-cta, .wb-art[data-build="3"] .wb-body, .wb-art[data-build="3"] .wb-page { opacity: 0 !important; }
.wb-art[data-build="3"] .wb-img { animation: wbImg 1s var(--ease) both; }
@keyframes wbImg { from { clip-path: inset(0 0 100% 0); } to { clip-path: inset(0); } }
.wb-art[data-build="5"] .wb-guides { opacity: 0; }
.wb-step { position: absolute; left: 16px; bottom: 12px; color: var(--mute); }
.wb-step .k { color: var(--red); margin-right: 6px; }
.wb-side { display: grid; gap: 16px; align-content: start; }
.wb-side > .mono { color: var(--mute); }
.wb-note { border-top: 1px solid var(--ink); padding-top: 14px; min-height: 120px; }
.wb-note b { display: block; font-size: 1.25rem; font-weight: 900; letter-spacing: -.02em; margin-bottom: 6px; }
.wb-note p { color: var(--mute); font-size: .95rem; }
.wb-seq { display: grid; gap: 0; border-top: 1px solid var(--line); color: var(--mute); }
.wb-seq li { padding: 9px 0; border-bottom: 1px solid var(--line); display: flex; justify-content: space-between; transition: color .3s; }
.wb-seq li::after { content: "○"; }
.wb-seq li.done { color: var(--ink); }
.wb-seq li.done::after { content: "●"; color: var(--red); }
@media (max-width: 960px) { .wb-scene { grid-template-columns: 1fr; } }

/* ============ 08 · PHOTOGRAPHY — through the lens ============ */
.lens-scene { margin-top: 8px; }
.lens-stage { position: relative; aspect-ratio: 3 / 2; max-height: 78vh; width: 100%; margin-inline: auto; overflow: hidden; border-radius: 2px; background: #060607; }
@supports (aspect-ratio: 1) { .lens-stage { max-width: calc(78vh * 1.5); } }
.lens-photo { position: absolute; inset: 0; clip-path: circle(0% at 50% 50%); transition: clip-path 1.5s var(--ease-io), filter .9s var(--ease); filter: blur(10px) brightness(.7); }
.lens-photo svg, .lens-loupe svg { width: 100%; height: 100%; }
.lens-optics { position: absolute; inset: 0; width: 100%; height: 100%; transition: opacity 1s var(--ease), transform 1.6s var(--ease-io); transform-origin: 50% 50%; }
.lens-optics * { transform-box: view-box; transform-origin: 600px 400px; }
.ln-r { transition: transform 1.4s var(--ease-mech), opacity 1s var(--ease); }
.ln-r1 { transform: scale(.82) ; opacity: 0; } .ln-r2 { transform: scale(.7); opacity: 0; transition-delay: .1s; } .ln-knurl { transform: scale(.76) rotate(-30deg); opacity: 0; transition-delay: .18s; } .ln-r3 { transform: scale(.6); opacity: 0; transition-delay: .26s; }
.ln-knurl path { stroke: #2d2d33; stroke-width: 3; }
.ln-txt { font-family: var(--mono); font-size: 13px; letter-spacing: 4px; fill: #77777d; opacity: 0; transition: opacity 1s .6s; }
.ln-blades path { fill: #121215; stroke: #2a2a30; stroke-width: 1.5; transition: transform 1.3s var(--ease-mech); }
.ln-glass { opacity: .9; transition: opacity 1s; pointer-events: none; }
.ln-hole { transition: r 1.3s var(--ease-mech); }
.ln-guides path, .ln-guides circle { fill: none; stroke: #fbfaf8; stroke-width: 1.6; }
.ln-guides { opacity: 0; transform: scale(1.35); transition: opacity .8s var(--ease), transform 1.1s var(--ease-mech); }
.lens-vf { position: absolute; inset: 4%; opacity: 0; transition: opacity .9s var(--ease); pointer-events: none; color: #fbfaf8; }
.lens-vf .c { position: absolute; width: 26px; height: 26px; border: 0 solid currentColor; }
.lens-vf .tl { left: 0; top: 0; border-left-width: 1.5px; border-top-width: 1.5px; } .lens-vf .tr { right: 0; top: 0; border-right-width: 1.5px; border-top-width: 1.5px; }
.lens-vf .bl { left: 0; bottom: 0; border-left-width: 1.5px; border-bottom-width: 1.5px; } .lens-vf .br { right: 0; bottom: 0; border-right-width: 1.5px; border-bottom-width: 1.5px; }
.lens-vf .mono-s { position: absolute; padding: 4px 7px; background: rgba(13,13,14,.55); border-radius: 2px; }
.vf-a { left: 36px; bottom: 0; } .vf-b { left: 120px; bottom: 0; } .vf-c { right: 36px; top: 0; }
.vf-af { position: absolute; left: 50%; top: 50%; width: 46px; height: 46px; margin: -23px 0 0 -23px; border: 1.5px solid var(--red-d); border-radius: 3px; transition: left .9s var(--ease), top .9s var(--ease); }
.lens-tag { position: absolute; left: 14px; top: 14px; z-index: 4; background: rgba(13,13,14,.7); color: var(--mute-d); border-color: var(--line-d2); }
/* choreography: 1 assembly · 2 focus guides · 3 aperture opens · 4 photo through optics · 5 frame expands */
.lens-stage[data-s="1"] .ln-r, .lens-stage[data-s="2"] .ln-r, .lens-stage[data-s="3"] .ln-r, .lens-stage[data-s="4"] .ln-r { transform: none; opacity: 1; }
.lens-stage[data-s="1"] .ln-txt, .lens-stage[data-s="2"] .ln-txt, .lens-stage[data-s="3"] .ln-txt, .lens-stage[data-s="4"] .ln-txt { opacity: 1; }
.lens-stage[data-s="2"] .ln-guides, .lens-stage[data-s="3"] .ln-guides, .lens-stage[data-s="4"] .ln-guides { opacity: 1; transform: none; }
.lens-stage[data-s="3"] .lens-photo, .lens-stage[data-s="4"] .lens-photo { clip-path: circle(19% at 50% 50%); }
.lens-stage[data-s="4"] .lens-photo { filter: none; }
.lens-stage[data-s="4"] .ln-guides { opacity: .0; }
.lens-stage[data-s="5"] .lens-photo { clip-path: circle(75% at 50% 50%); filter: none; }
.lens-stage[data-s="5"] .lens-optics { opacity: 0; transform: scale(2.6); }
.lens-stage[data-s="5"] .lens-vf { opacity: 1; }
.lens-stage.swap .lens-photo { filter: blur(6px) brightness(.55); transition: filter .35s var(--ease); }
.lens-stage[data-cat="product"] .vf-af { left: 50%; top: 46%; } .lens-stage[data-cat="fashion"] .vf-af { left: 56%; top: 46%; }
.lens-stage[data-cat="hospitality"] .vf-af { left: 64%; top: 72%; } .lens-stage[data-cat="corporate"] .vf-af { left: 50%; top: 44%; } .lens-stage[data-cat="food"] .vf-af { left: 47%; top: 58%; }
.lens-loupe { position: absolute; width: 200px; height: 200px; border-radius: 50%; overflow: hidden; border: 2px solid #fbfaf8; box-shadow: 0 20px 40px rgba(0,0,0,.5); left: 0; top: 0; display: none; pointer-events: none; z-index: 5; }
.lens-loupe svg { position: absolute; transform-origin: 0 0; }
.lens-stage.detail .lens-loupe { display: block; }
.lens-stage.detail { cursor: crosshair; }
.lens-ctrl { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 4fr) auto; gap: 18px clamp(20px, 3vw, 40px); align-items: start; margin-top: 18px; }
.lens-sheet { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 8px; }
.lens-sheet [role="tab"] { display: grid; gap: 6px; text-align: left; color: var(--mute-d); }
.lens-sheet svg { width: 100%; aspect-ratio: 3 / 2; height: auto; border-radius: 2px; outline: 1px solid var(--line-d); outline-offset: 0; transition: outline-color .3s, opacity .3s, filter .3s; filter: saturate(.5) brightness(.75); }
.lens-sheet [role="tab"]:hover svg { filter: none; }
.lens-sheet [role="tab"][aria-selected="true"] { color: var(--paper); }
.lens-sheet [role="tab"][aria-selected="true"] svg { outline: 2px solid var(--red-d); outline-offset: 2px; filter: none; }
.lens-panel b { display: block; font-size: 1.15rem; font-weight: 900; letter-spacing: -.02em; margin-bottom: 4px; }
.lens-panel p { color: var(--mute-d); font-size: .95rem; }
.lens-detail { min-height: 44px; padding: 0 18px; font-size: 13px; }
.lens-detail[aria-pressed="true"] { background: var(--paper); color: var(--ink); border-color: var(--paper); }
@media (max-width: 960px) {
  .lens-ctrl { grid-template-columns: 1fr; }
  .lens-stage { aspect-ratio: 4 / 3.4; }
  .lens-detail { justify-self: start; }
}
@media (max-width: 560px) {
  .lens-sheet { grid-template-columns: repeat(5, 1fr); gap: 5px; }
  .lens-sheet .mono-s { font-size: 8px; letter-spacing: .04em; }
  .vf-b { display: none; }
  .ln-txt { display: none; }
}

/* ============ 09 · VIDEO — the edit becomes the story ============ */
.ed-top { display: flex; flex-wrap: wrap; gap: 12px 18px; align-items: center; justify-content: space-between; margin-bottom: 16px; }
.ed-bay { background: #0f0f11; border: 1px solid var(--line-d); border-radius: 3px; padding: clamp(12px, 2vw, 22px); display: grid; gap: 14px; }
.ed-mon { display: grid; gap: 10px; }
.ed-screen { position: relative; aspect-ratio: 16 / 9; background: #050506; overflow: hidden; border-radius: 2px; }
.ed-frames { position: absolute; inset: 6%; display: grid; grid-template-columns: repeat(4, 1fr); gap: 2%; align-items: center; transition: inset .9s var(--ease), opacity .6s; }
.ed-f { position: relative; aspect-ratio: 3 / 2; background: #f4f1ec; border-radius: 2px; overflow: hidden; transition: transform .9s var(--ease), opacity .6s, filter .8s; }
.ed-f .ftg { position: absolute; inset: 0; width: 100%; height: 100%; opacity: 0; transition: opacity .7s var(--ease); }
.ed-f .sk { position: absolute; inset: 8% 10% 22%; width: 80%; height: 70%; fill: none; stroke: #0d0d0e; stroke-width: 1.6; stroke-linecap: round; stroke-linejoin: round; transition: opacity .5s; }
.ed-f figcaption { position: absolute; left: 6%; right: 6%; bottom: 5%; color: #5b5853; font-size: 8.5px; letter-spacing: .06em; }
.ed-final { position: absolute; inset: 0; opacity: 0; transition: opacity .9s var(--ease), transform 1.2s var(--ease); transform: scale(.94); }
.ed-final svg { width: 100%; height: 100%; }
.ed-final::before, .ed-final::after { content: ""; position: absolute; left: 0; right: 0; height: 9%; background: #000; z-index: 1; }
.ed-final::before { top: 0; } .ed-final::after { bottom: 0; }
.ed-title { position: absolute; left: 6%; bottom: 15%; z-index: 2; display: grid; gap: 8px; color: #fff; }
.ed-title b { font-size: clamp(1.4rem, 3.2vw, 3rem); font-weight: 900; letter-spacing: -.04em; line-height: 1; }
.ed-title .mono-s { opacity: .8; }
.ed-endcta { justify-self: start; background: var(--red); color: #fff; font-weight: 700; font-size: 13px; padding: 7px 14px; border-radius: 999px; }
.ed-slate { position: absolute; left: 12px; top: 10px; color: #fbfaf8; background: rgba(200,38,47,.9); padding: 3px 7px; opacity: 0; transition: opacity .4s; }
.ed-tc { position: absolute; right: 12px; top: 10px; color: #fbfaf8; opacity: .7; }
.ed-cap { color: var(--mute-d); font-size: .95rem; min-height: 1.5em; }
.ed-tl { position: relative; display: grid; gap: 5px; padding-left: 34px; }
.ed-ruler { display: flex; justify-content: space-between; color: #6a6a70; padding-bottom: 4px; border-bottom: 1px solid var(--line-d); }
.ed-track { position: relative; height: 26px; background: #18181b; border-radius: 2px; }
.ed-track > .mono-s { position: absolute; left: -34px; top: 7px; color: #6a6a70; }
.ed-track .cl { position: absolute; top: 3px; bottom: 3px; left: var(--l); width: calc(var(--w) - 3px); border-radius: 2px; background: #3a3f4a; color: #d8dbe2; font-style: normal; font-family: var(--mono); font-size: 9px; letter-spacing: .08em; padding: 4px 7px; overflow: hidden; white-space: nowrap;
  transition: transform .8s var(--ease), opacity .6s var(--ease); transform-origin: left; }
.ed-track .cl.gfx { background: #5b4a7a; }
.ed-track .cl.au { background: #234a3a; padding: 0; }
.ed-track .cl.mu { background: #2a3b2f; }
.wave { width: 100%; height: 100%; }
.wave path { fill: none; stroke: #7fd1a8; stroke-width: 1; vector-effect: non-scaling-stroke; }
.ed-ph { position: absolute; left: 34px; right: 0; top: 0; bottom: 0; pointer-events: none; }
.ed-ph i { position: absolute; top: 0; bottom: 0; left: var(--p, 0%); width: 2px; background: var(--red-d); opacity: 0; }
.ed-ph i::before { content: ""; position: absolute; top: 0; left: -5px; border: 6px solid transparent; border-top: 7px solid var(--red-d); }
/* stages */
.ed-bay[data-s="0"] .ed-tl .cl, .ed-bay[data-s="1"] .ed-tl .cl { transform: scaleX(0); opacity: 0; }
.ed-bay[data-s="1"] .ed-f .ftg { opacity: 1; }
.ed-bay[data-s="1"] .ed-f .sk { opacity: 0; }
.ed-bay[data-s="1"] .ed-f { filter: saturate(.3) contrast(.85) brightness(1.1); }
.ed-bay[data-s="1"] .ed-slate { opacity: 1; }
.ed-bay[data-s="1"] .ed-f:nth-child(2) { transform: scale(1.06); }
.ed-bay[data-s="2"] .ed-f .ftg, .ed-bay[data-s="3"] .ed-f .ftg { opacity: 1; }
.ed-bay[data-s="2"] .ed-f .sk, .ed-bay[data-s="3"] .ed-f .sk { opacity: 0; }
.ed-bay[data-s="2"] .ed-frames { inset: 0; grid-template-columns: 1fr; }
.ed-bay[data-s="2"] .ed-f { position: absolute; inset: 0; aspect-ratio: auto; opacity: 0; border-radius: 0; filter: saturate(.3) contrast(.85) brightness(1.1); }
.ed-bay[data-s="2"] .ed-f.cur { opacity: 1; }
.ed-bay[data-s="2"].graded .ed-f { filter: none; }
.ed-bay[data-s="2"] .ed-f figcaption { color: #fff; background: rgba(0,0,0,.5); padding: 3px 6px; left: auto; right: 2%; bottom: 3%; }
.ed-bay[data-s="2"] .ed-ph i { opacity: 1; }
.ed-bay[data-s="3"] .ed-frames { opacity: 0; }
.ed-bay[data-s="3"] .ed-final { opacity: 1; transform: none; }
.ed-bay[data-s="3"] .ed-ph i { opacity: 1; left: 100%; }
.ed-tl .cl:nth-child(3) { transition-delay: .08s; } .ed-tl .cl:nth-child(4) { transition-delay: .16s; } .ed-tl .cl:nth-child(5) { transition-delay: .24s; }
.ed-reel { margin-top: 18px; }
.ed-reel video { width: 100%; height: auto; border-radius: 3px; background: #000; }
@media (max-width: 640px) {
  .ed-frames { grid-template-columns: repeat(2, 1fr); inset: 4%; }
  .ed-f figcaption { display: none; }
  .ed-track .cl { font-size: 0; }
}

/* ---- real photography in the lens ---- */
.lens-photo img { width: 100%; height: 100%; object-fit: cover; display: block; }
.lens-loupe img { position: absolute; transform-origin: 0 0; max-width: none; }
.lens-vf .vf-a { left: 36px; bottom: 0; text-transform: none; letter-spacing: .04em; font-size: 11px; }
.lens-sheet { grid-template-columns: repeat(6, minmax(0, 1fr)); }
.lens-sheet img { width: 100%; aspect-ratio: 3 / 2; height: auto; object-fit: cover; border-radius: 2px; outline: 1px solid var(--line-d); transition: outline-color .3s, filter .3s; filter: saturate(.55) brightness(.78); }
.lens-sheet [role="tab"]:hover img { filter: none; }
.lens-sheet [role="tab"][aria-selected="true"] img { outline: 2px solid var(--red-d); outline-offset: 2px; filter: none; }
.lens-cs-wrap { margin-top: clamp(22px, 3vw, 36px); }
.lens-cs-h { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 6px 20px; color: var(--mute-d); margin-bottom: 12px; }
.lens-prov { text-transform: none; letter-spacing: .03em; }
.lens-cs { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 10px; }
.lens-cs button { display: grid; gap: 8px; text-align: left; width: 100%; }
.lens-cs img { width: 100%; aspect-ratio: 4 / 3; height: auto; object-fit: cover; border-radius: 2px; transition: transform .8s var(--ease), filter .4s; }
.lens-cs li { overflow: hidden; }
.lens-cs button:hover img, .lens-cs button:focus-visible img { transform: scale(1.03); }
.lens-cs .cap { font-size: 12.5px; line-height: 1.35; color: var(--mute-d); }
.lens-cs .cap b { color: var(--paper); font-weight: 700; display: block; }
@media (max-width: 960px) { .lens-sheet { grid-template-columns: repeat(3, minmax(0, 1fr)); } .lens-cs { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .lens-cs li:nth-child(5) { display: none; } }

/* ---- real footage in the edit bay + the real player ---- */
.ed-f img.ftg { object-fit: cover; }
.ed-final img { width: 100%; height: 100%; object-fit: cover; }
.ed-real { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 4fr); gap: clamp(20px, 4vw, 64px); align-items: center; margin-top: clamp(28px, 4vw, 48px); padding-top: clamp(24px, 3vw, 40px); border-top: 1px solid var(--line-d2); }
.ed-real-copy { display: grid; gap: 14px; align-content: center; }
.ed-real-copy .mono { color: var(--red-d); }
.ed-real-tag { color: var(--mute-d); }
.ed-player { justify-self: center; width: min(100%, 340px); }
.ed-video { width: 100%; height: auto; aspect-ratio: 9 / 16; border-radius: 4px; background: #000; box-shadow: 0 30px 60px -30px rgba(0,0,0,.8); }
.ed-player figcaption { margin-top: 10px; color: var(--mute-d); text-align: center; }
@media (max-width: 760px) { .ed-real { grid-template-columns: 1fr; } }

/* ============ 10 · MOTION — the brand performs ============ */
.mo-move { display: inline-block; }
.mo-row { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(14px, 2vw, 28px); }
.mo-stage { position: relative; aspect-ratio: 4 / 5; border-radius: 2px; overflow: hidden; display: grid; place-items: center; }
.mo-phase { position: absolute; left: 14px; top: 12px; opacity: .6; }
.mo-demo figcaption { display: grid; grid-template-columns: auto 1fr auto; gap: 4px 12px; align-items: baseline; padding-top: 14px; }
.mo-demo figcaption .mono { color: var(--red); }
.mo-demo figcaption b { font-weight: 900; font-size: 1.15rem; letter-spacing: -.02em; }
.mo-demo figcaption > span:not(.mono) { grid-column: 1 / 3; color: var(--mute); font-size: .93rem; }
.mo-play { grid-column: 3; grid-row: 1 / 3; align-self: center; display: inline-flex; align-items: center; gap: 6px; font-size: 13px; font-weight: 700; padding: 8px 12px; border: 1px solid var(--line-2); border-radius: 999px; }
.mo-play:hover { border-color: currentColor; }
.mo-play svg { width: 15px; height: 15px; }
.mo-note { color: var(--mute); margin-top: 16px; }
/* logo */
.mo-logo { width: 88%; overflow: visible; }
.mo-brk path { fill: none; stroke: var(--paper); stroke-width: 3; }
.mo-word path { fill: var(--paper); stroke: var(--paper); stroke-width: 1.5; }
.mo-dot { fill: var(--red); }
.mo-sub { font-family: var(--mono); font-size: 30px; letter-spacing: 14px; fill: var(--mute-d); }
/* kinetic type */
.mo-kin { width: 84%; display: grid; gap: .02em; font-size: clamp(2rem, 4.2vw, 4.2rem); line-height: .95; letter-spacing: -.045em; color: var(--ink); }
.mo-kin > span { display: block; overflow: hidden; padding-bottom: .05em; }
.mo-kin .k1 { font-weight: 300; }
.mo-kin .k2 { position: relative; font-size: .62em; letter-spacing: -.03em; }
.mo-kin .k2 i { font-style: normal; display: block; }
.mo-kin .k2 .lt { font-weight: 300; }
.mo-kin .k2 .bk { position: absolute; inset: 0; font-weight: 900; clip-path: inset(0 0 0 0); }
.mo-kin .k3 { font-weight: 900; font-size: 1.5em; }
.mo-kin .k3 b { display: inline-block; }
/* explainer */
.mo-exp { width: 92%; overflow: visible; }
.mo-exp .dots circle { fill: var(--ink); }
.mo-exp .track { stroke: var(--ink); stroke-opacity: .2; stroke-dasharray: 3 5; }
.mo-exp .goal { fill: var(--red); }
.mo-exp .goal-t { font-family: var(--font); font-weight: 700; font-size: 13px; fill: #fff; }
.mo-beat { position: absolute; left: 14px; right: 14px; bottom: 12px; display: flex; justify-content: space-between; gap: 10px; font-size: 13px; font-weight: 700; }
.mo-beat .mono-s { color: var(--mute); font-weight: 400; }
@media (max-width: 960px) { .mo-row { grid-template-columns: 1fr; max-width: 480px; } .mo-stage { aspect-ratio: 5 / 4; } }

/* ============ 11 · BRANDING — from mark to system ============ */
.br-scene { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(14px, 2vw, 28px); }
.br-sys { display: grid; grid-template-columns: 1fr 1fr; grid-template-rows: auto auto; gap: 10px; }
.br-t { position: relative; background: var(--white); border-radius: 2px; padding: 16px; display: flex; flex-direction: column; gap: 10px; transition: opacity .8s var(--ease), transform .9s var(--ease); }
.br-t > .mono-s { color: var(--mute); margin-top: auto; }
.br-mark { grid-column: 1 / -1; }
.br-mark svg { width: min(100%, 300px); margin-inline: auto; overflow: visible; }
.br-cons circle, .br-cons path { fill: none; stroke: var(--red); stroke-width: 1; stroke-dasharray: 3 4; vector-effect: non-scaling-stroke; transition: opacity .9s var(--ease); }
.br-logo { transition: opacity .9s var(--ease), transform 1s var(--ease); }
.br-wm { font-weight: 900; font-size: clamp(1.4rem, 2.3vw, 2.2rem); letter-spacing: -.05em; line-height: 1; }
.br-spec { display: flex; gap: 14px; font-size: 2.6rem; line-height: 1; font-weight: 900; letter-spacing: -.04em; }
.br-spec .l { font-weight: 300; color: var(--mute); }
.br-col ul { display: grid; grid-template-columns: repeat(4, 1fr); gap: 6px; }
.br-col li { aspect-ratio: 1 / 1.4; background: var(--c); border-radius: 2px; position: relative; box-shadow: inset 0 0 0 1px rgba(0,0,0,.06); }
.br-col li .mono-s { position: absolute; left: 4px; bottom: -16px; color: var(--mute); font-size: 8.5px; letter-spacing: .06em; }
.br-col { padding-bottom: 16px; }
.br-col > .mono-s { margin-top: 26px; }
.br-pat { grid-column: 1 / -1; }
.br-pat svg { width: 100%; height: 86px; border-radius: 2px; }
/* build sequence */
.br-sys[data-b="0"] .br-t:not(.br-mark) { opacity: 0; transform: translateY(14px); }
.br-sys[data-b="0"] .br-logo, .br-sys[data-b="1"] .br-logo { opacity: 0; }
.br-sys[data-b="1"] .br-t:not(.br-mark) { opacity: 0; transform: translateY(14px); }
.br-sys[data-b="2"] .br-type ~ .br-t, .br-sys[data-b="3"] .br-pat { opacity: 0; transform: translateY(14px); }
.br-sys:not([data-b="0"]):not([data-b="1"]) .br-cons { opacity: .35; }
.br-sys[data-b="5"] .br-cons { opacity: .18; }
.br-app { display: flex; flex-direction: column; gap: 12px; }
.br-app-top { display: flex; flex-wrap: wrap; gap: 10px 16px; align-items: center; justify-content: space-between; }
.br-app-top .mono { color: var(--mute); }
.br-view { position: relative; flex: 1; border-radius: 2px; overflow: hidden; background: #d9d2c6; min-height: 300px; }
.br-view svg { width: 100%; height: 100%; display: block; }
.br-view .ap { opacity: 0; transition: opacity .6s var(--ease); }
.br-view[data-app="0"] .ap0, .br-view[data-app="1"] .ap1, .br-view[data-app="2"] .ap2, .br-view[data-app="3"] .ap3 { opacity: 1; }
.br-view .sv-t { font-family: var(--font); font-weight: 900; font-size: 22px; letter-spacing: -1px; fill: #0d0d0e; }
.br-view .sv-h { font-family: var(--font); font-weight: 900; font-size: 30px; letter-spacing: -1.5px; }
.br-view .sv-s { font-family: var(--font); font-weight: 700; font-size: 14px; }
.br-view .sv-m { font-family: var(--mono); font-size: 10px; letter-spacing: 3px; }
.br-tag { position: absolute; left: 12px; top: 12px; background: rgba(251, 250, 248, .9); }
.br-note { color: var(--mute); font-size: .95rem; min-height: 3em; }
@media (max-width: 960px) { .br-scene { grid-template-columns: 1fr; } .br-view { min-height: 0; aspect-ratio: 600 / 420; } }

/* ============ 12 · WEBSITES — the layout becomes an experience ============ */
.wd-top { display: flex; flex-wrap: wrap; gap: 12px 16px; align-items: center; margin-bottom: 16px; }
.wd-top .tag { margin-left: auto; }
.wd-run { min-height: 40px; padding: 0 16px; font-size: 13px; }
.wd-run svg { width: 14px; height: 14px; }
.wd-body { display: grid; grid-template-columns: minmax(0, 9fr) minmax(0, 3fr); gap: clamp(16px, 2.4vw, 36px); }
.wd-desk { background: #ebe7e0; border-radius: 2px; height: clamp(420px, 44vw, 600px); display: grid; place-items: center; padding: 22px; overflow: hidden; }
.wd-dev { position: relative; height: 100%; width: 100%; max-width: 100%; background: #fff; border-radius: 10px; box-shadow: 0 30px 60px -30px rgba(0,0,0,.4), 0 0 0 1px rgba(0,0,0,.08); overflow: hidden; display: flex; flex-direction: column;
  transition: width .9s var(--ease), border-radius .9s var(--ease); container-type: inline-size; }
.wd-dev[data-dev="1"] { width: 62%; border-radius: 16px; }
.wd-dev[data-dev="2"] { width: min(38%, 300px); border-radius: 26px; }
.wd-chrome { display: flex; align-items: center; gap: 6px; height: 30px; padding: 0 12px; background: #f1efeb; border-bottom: 1px solid rgba(0,0,0,.07); flex: none; }
.wd-chrome i { width: 8px; height: 8px; border-radius: 50%; background: rgba(0,0,0,.15); }
.wd-chrome span { margin-left: 10px; font-family: var(--mono); font-size: 10px; color: #8a867f; background: #fff; padding: 2px 10px; border-radius: 99px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.wd-site { position: relative; flex: 1; overflow: hidden; font-size: 12px; color: #1a1612; --acc: #8a4b2a; }
.wd-site > * { transition: all .7s var(--ease); }
.ws-nav { display: flex; align-items: center; gap: 16px; padding: 12px 20px; border-bottom: 1px solid #eee7de; }
.ws-logo { font-weight: 900; letter-spacing: -.02em; font-size: 14px; }
.ws-links { display: flex; gap: 14px; margin-left: auto; color: #6b625a; }
.ws-links i { font-style: normal; }
.ws-burger { display: none; margin-left: auto; flex-direction: column; gap: 3px; }
.ws-burger i { width: 16px; height: 2px; background: #1a1612; }
.ws-cta { display: inline-flex; align-items: center; justify-content: center; background: var(--acc); color: #fff; font-weight: 700; padding: 7px 12px; border-radius: 99px; white-space: nowrap; font-size: 11px; }
.ws-ghost { display: inline-flex; padding: 7px 12px; border-radius: 99px; border: 1px solid #d8cfc4; font-weight: 700; font-size: 11px; white-space: nowrap; }
.ws-hero { display: grid; grid-template-columns: 1.1fr 1fr; gap: 20px; padding: 26px 20px; align-items: center; }
.ws-copy { display: grid; gap: 9px; justify-items: start; }
.ws-eye { font-family: var(--mono); font-size: 9px; letter-spacing: .12em; text-transform: uppercase; color: #8a7f74; }
.ws-h1 { font-size: 30px; font-weight: 900; letter-spacing: -.04em; line-height: .98; }
.ws-p { color: #6b625a; max-width: 34ch; }
.ws-btns { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 4px; }
.ws-img { aspect-ratio: 4 / 3; border-radius: 6px; background: radial-gradient(circle at 35% 30%, #e8c9a6, #8a4b2a 60%, #3a2216); }
.ws-cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; padding: 0 20px 20px; }
.ws-card { border: 1px solid #eee7de; border-radius: 6px; padding: 10px; display: grid; gap: 3px; }
.ws-card i { height: 46px; border-radius: 4px; background: #efe7dc; margin-bottom: 4px; }
.ws-card b { font-size: 12px; }
.ws-card span { color: #8a7f74; font-size: 10.5px; }
.ws-form { margin: 0 20px 20px; padding: 14px; border-radius: 6px; background: #f7f3ee; display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; }
.ws-form b { grid-column: 1 / -1; }
.ws-f { background: #fff; border: 1px solid #e3dbd0; border-radius: 4px; padding: 7px 8px; color: #a39a90; font-size: 10.5px; }
.ws-form .ws-cta { grid-column: 1 / -1; justify-self: start; }
.ws-sticky { display: none; }
/* container-query reflow: tablet */
@container (max-width: 720px) {
  .ws-links { gap: 10px; font-size: 11px; }
  .ws-cta-top { display: none; }
  .ws-hero { grid-template-columns: 1fr; }
  .ws-img { order: -1; aspect-ratio: 16 / 7; }
  .ws-cards { grid-template-columns: 1fr 1fr; }
  .ws-cards .ws-card:last-child { grid-column: 1 / -1; }
  .ws-form { grid-template-columns: 1fr 1fr; }
}
/* mobile */
@container (max-width: 340px) {
  .ws-links { display: none; }
  .ws-burger { display: flex; }
  .ws-nav { padding: 10px 14px; }
  .ws-hero { padding: 14px; gap: 12px; }
  .ws-h1 { font-size: 24px; }
  .ws-btns .ws-cta { display: none; }
  .ws-cards { grid-template-columns: 1fr; padding: 0 14px 14px; }
  .ws-cards .ws-card:last-child { grid-column: auto; }
  .ws-card i { display: none; }
  .ws-form { margin: 0 14px 70px; grid-template-columns: 1fr; }
  .ws-sticky { display: block; position: absolute; left: 0; right: 0; bottom: 0; padding: 10px 14px 14px; background: linear-gradient(transparent, #fff 30%); }
  .ws-sticky .ws-cta { width: 100%; padding: 10px; font-size: 12px; }
}
/* wireframe mode: same layout, no finish */
.wd-dev[data-mode="wire"] .wd-site * { color: transparent !important; background: #f1efeb !important; border-color: #e2ded6 !important; box-shadow: none !important; }
.wd-dev[data-mode="wire"] .wd-site .ws-h1, .wd-dev[data-mode="wire"] .wd-site .ws-p, .wd-dev[data-mode="wire"] .wd-site b { background: #dedad2 !important; border-radius: 3px; }
.wd-dev[data-mode="wire"] .wd-site .ws-img { background: repeating-linear-gradient(45deg, #ecebe6 0 8px, #f4f2ee 8px 16px) !important; }
.wd-dev[data-mode="wire"] .wd-site .ws-cta { background: #cfcac0 !important; }
.wd-site * { transition: color .6s var(--ease), background-color .6s var(--ease), border-color .6s var(--ease); }
/* demo pointer (contained, illustrative) */
.wd-pointer { position: absolute; left: 70%; top: 70%; width: 22px; height: 22px; opacity: 0; pointer-events: none; z-index: 4; transition: left 1s var(--ease-io), top 1s var(--ease-io), opacity .4s, transform .2s;
  background: no-repeat center / contain url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M5 3l14 8-6 1.6L10 19z' fill='%230d0d0e' stroke='%23fff' stroke-width='1.5' stroke-linejoin='round'/%3E%3C/svg%3E"); }
.wd-pointer.on { opacity: 1; }
.wd-pointer.press { transform: scale(.82); }
.wd-site .hot { outline: 2px solid var(--red); outline-offset: 3px; }
.wd-notes { display: grid; gap: 0; align-content: start; border-top: 1px solid var(--ink); }
.wd-notes dl { display: grid; gap: 0; }
.wd-notes div { padding: 12px 0; border-bottom: 1px solid var(--line); }
.wd-notes dt { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); margin-bottom: 4px; }
.wd-notes dd { margin: 0; font-size: .95rem; line-height: 1.45; }
.wd-notes .path { margin-top: 14px; font-size: .9rem; color: var(--mute); }
.wd-notes .path ol { margin-top: 6px; display: grid; gap: 4px; counter-reset: s; }
.wd-notes .path li { display: flex; gap: 8px; color: var(--mute); transition: color .3s; }
.wd-notes .path li::before { counter-increment: s; content: counter(s); font-family: var(--mono); font-size: 10px; width: 18px; height: 18px; border-radius: 50%; border: 1px solid currentColor; display: grid; place-items: center; flex: none; }
.wd-notes .path li.on { color: var(--ink); font-weight: 700; }
.wd-notes .path li.on::before { background: var(--red); border-color: var(--red); color: #fff; }
@media (max-width: 960px) {
  .wd-body { grid-template-columns: 1fr; }
  .wd-top .tag { margin-left: 0; }
  .wd-desk { height: 520px; }
  .wd-dev[data-dev="1"] { width: 84%; }
  .wd-dev[data-dev="2"] { width: min(62%, 300px); }
}

/* ============ 13 · ADVERTISING — message meets audience ============ */
.ad-top { display: flex; flex-wrap: wrap; gap: 12px 16px; align-items: center; margin-bottom: 18px; }
.ad-top .mono { color: var(--mute); }
.ad-map { position: relative; display: grid; grid-template-columns: 25% 20% 30% 1fr; column-gap: 5%; min-height: 420px; align-items: stretch; padding: 4px 0; }
.ad-paths { position: absolute; inset: 34px 0 0 0; width: 100%; height: calc(100% - 34px); pointer-events: none; }
.ad-paths path { fill: none; stroke: var(--line-d2); stroke-width: 1.2; vector-effect: non-scaling-stroke; stroke-dasharray: 3 5; transition: stroke .5s, stroke-width .5s, stroke-dasharray .5s; }
.ad-map[data-i="0"] .p0, .ad-map[data-i="0"] .q0, .ad-map[data-i="1"] .p1, .ad-map[data-i="1"] .q1, .ad-map[data-i="2"] .p2, .ad-map[data-i="2"] .q2, .ad-map .r { stroke: var(--red-d); stroke-width: 2; stroke-dasharray: none; }
.ad-col { position: relative; display: flex; flex-direction: column; justify-content: space-around; gap: 10px; }
.ad-h { position: absolute; top: 0; left: 0; color: var(--mute-d); }
.ad-col { padding-top: 34px; }
.ad-n { background: var(--char); border: 1px solid var(--line-d); border-radius: 3px; padding: 12px 14px; display: grid; gap: 4px; transition: background-color .5s, border-color .5s, opacity .5s, transform .6s var(--ease); opacity: .45; }
.ad-n .mono-s { color: var(--mute-d); }
.ad-n b { font-size: .98rem; font-weight: 700; line-height: 1.3; }
.ad-map[data-i="0"] [data-n="0"], .ad-map[data-i="1"] [data-n="1"], .ad-map[data-i="2"] [data-n="2"] { opacity: 1; border-color: var(--red-d); background: #1c1416; transform: translateX(4px); }
.ad-hub, .ad-goal { margin: auto 0; border: 1px solid var(--paper); border-radius: 999px; padding: 18px 16px; text-align: center; display: grid; gap: 4px; background: var(--ink); }
.ad-hub .mono-s { color: var(--mute-d); }
.ad-hub b, .ad-goal b { font-weight: 900; font-size: 1.05rem; letter-spacing: -.01em; line-height: 1.15; }
.ad-goal { background: var(--red); border-color: var(--red); color: #fff; border-radius: 4px; }
.ad-why { margin-top: 22px; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0; border-top: 1px solid var(--line-d2); }
.ad-why > div { padding: 16px 20px 6px 0; }
.ad-why > div + div { padding-left: 20px; border-left: 1px solid var(--line-d); }
.ad-why h4 { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute-d); font-weight: 500; margin-bottom: 6px; }
.ad-why p { font-size: .97rem; line-height: 1.5; }
.ad-legend { color: var(--mute-d); margin-top: 16px; }
@media (max-width: 960px) {
  .ad-map { grid-template-columns: 1fr; gap: 14px; min-height: 0; }
  .ad-paths { display: none; }
  .ad-col { padding-top: 26px; }
  .ad-col .ad-n:not(.on-m) { display: none; }
  .ad-map[data-i="0"] .ad-n[data-n="0"], .ad-map[data-i="1"] .ad-n[data-n="1"], .ad-map[data-i="2"] .ad-n[data-n="2"] { display: grid; transform: none; }
  .ad-hub, .ad-goal { border-radius: 4px; }
  .ad-why { grid-template-columns: 1fr; }
  .ad-why > div + div { padding-left: 0; border-left: 0; border-top: 1px solid var(--line-d); }
}

/* ============ 14 · FUNNELS — the connected opportunity ============ */
.fn-scene { display: grid; gap: 24px; }
.fn-path { position: relative; aspect-ratio: 1000 / 260; min-height: 240px; }
.fn-svg { position: absolute; inset: 0; width: 100%; height: 100%; }
.fn-base { fill: none; stroke: var(--line-2); stroke-width: 1.5; vector-effect: non-scaling-stroke; stroke-dasharray: 2 6; }
.fn-lit { fill: none; stroke: var(--red); stroke-width: 2.5; vector-effect: non-scaling-stroke; stroke-dasharray: 1; stroke-dashoffset: var(--off, 1); transition: stroke-dashoffset .8s var(--ease); }
.fn-sig { position: absolute; width: 14px; height: 14px; margin: -7px 0 0 -7px; border-radius: 50%; background: var(--red); box-shadow: 0 0 0 6px rgba(200,38,47,.16); left: 4%; top: 68%; opacity: 0; transition: opacity .4s; pointer-events: none; }
.fn-sig.on { opacity: 1; }
.fn-nodes [role="tab"] { position: absolute; left: var(--x); top: var(--y); transform: translate(-14px, -14px); display: grid; grid-template-columns: 28px auto; grid-template-rows: auto auto; column-gap: 10px; text-align: left; align-items: center; }
.fn-nodes i { grid-row: 1 / 3; width: 28px; height: 28px; border-radius: 50%; background: var(--paper); border: 1.5px solid var(--ink); transition: background-color .35s, border-color .35s, transform .35s var(--ease); }
.fn-nodes .mono-s { color: var(--mute); }
.fn-nodes b { font-size: clamp(.9rem, 1.3vw, 1.15rem); font-weight: 900; letter-spacing: -.015em; white-space: nowrap; }
.fn-nodes [role="tab"]:hover i { transform: scale(1.12); }
.fn-nodes [role="tab"].done i { background: var(--ink); }
.fn-nodes [role="tab"][aria-selected="true"] i { background: var(--red); border-color: var(--red); box-shadow: 0 0 0 6px rgba(200,38,47,.15); }
.fn-tag { position: absolute; right: 0; bottom: 0; }
.fn-panel { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(20px, 4vw, 64px); border-top: 1px solid var(--ink); padding-top: 18px; }
.fn-panel h4 { font-size: clamp(1.4rem, 2.2vw, 2rem); font-weight: 900; letter-spacing: -.03em; line-height: 1.05; }
.fn-panel .mono { color: var(--red); display: block; margin-bottom: 8px; }
.fn-panel dl { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 28px; }
.fn-panel dt { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); margin-bottom: 4px; }
.fn-panel dd { margin: 0; line-height: 1.5; }
.fn-imp { margin-top: 32px; display: flex; flex-wrap: wrap; gap: 8px 18px; align-items: baseline; font-size: clamp(1.15rem, 1.8vw, 1.6rem); font-weight: 300; letter-spacing: -.015em; padding: 22px 0; border-block: 1px solid var(--ink); }
.fn-imp .mono { color: var(--red); }
.fn-imp b { font-weight: 900; }
@media (max-width: 860px) {
  .fn-path { aspect-ratio: auto; min-height: 0; }
  .fn-svg, .fn-sig { display: none; }
  .fn-nodes { display: grid; gap: 0; border-left: 2px dashed var(--line-2); margin-left: 13px; }
  .fn-nodes [role="tab"] { position: relative; left: auto; top: auto; transform: none; margin-left: -15px; padding: 9px 0; }
  .fn-tag { position: static; margin-top: 10px; }
  .fn-panel { grid-template-columns: 1fr; }
  .fn-panel dl { grid-template-columns: 1fr; }
}

/* ============ 15 · SPACES — from drawing to space ============ */
.ar-scene { display: grid; grid-template-columns: minmax(0, 8fr) minmax(0, 4fr); gap: clamp(20px, 3vw, 48px); align-items: start; }
.ar-stage { position: relative; background: var(--paper); border-radius: 2px; aspect-ratio: 1040 / 640; overflow: hidden; }
.ar-stage::before { content: ""; position: absolute; inset: 0; background-image: linear-gradient(rgba(13,13,14,.05) 1px, transparent 1px), linear-gradient(90deg, rgba(13,13,14,.05) 1px, transparent 1px); background-size: 26px 26px; }
.ar-svg { position: relative; width: 100%; height: 100%; }
.ar-svg polygon, .ar-svg path { stroke-linejoin: round; }
.ar-tag { position: absolute; left: 12px; top: 12px; background: var(--paper); }
.ar-read { position: absolute; right: 14px; bottom: 12px; color: var(--mute); }
.ar-side { display: grid; gap: 14px; }
.ar-side > .mono { color: var(--mute); }
.ar-panel { border-top: 1px solid var(--ink); padding-top: 14px; }
.ar-panel b { display: block; font-size: 1.25rem; font-weight: 900; letter-spacing: -.02em; margin-bottom: 6px; }
.ar-panel p { color: var(--mute); }
@media (max-width: 960px) { .ar-scene { grid-template-columns: 1fr; } }

/* ---- branding: real identity case ---- */
.br-t .br-img { width: 100%; height: auto; display: block; border-radius: 2px; }
.br-mark { background: var(--white); }
.br-mark .br-img { max-height: 420px; object-fit: contain; }
.br-pat .br-img, .br-type .br-img { aspect-ratio: 4 / 3; object-fit: cover; }
.br-pat { grid-column: auto; }
.br-case { color: var(--red); }
.br-sys[data-b="0"] .br-mark .br-img, .br-sys[data-b="1"] .br-pat, .br-sys[data-b="1"] .br-type { }
.br-sys[data-b="3"] .br-type { opacity: 0; transform: translateY(14px); }
.br-view { display: grid; place-items: center; background: #e9e4dc; padding: clamp(10px, 2vw, 24px); min-height: 320px; }
.br-app-img { max-width: 100%; max-height: 520px; width: auto; height: auto; object-fit: contain; border-radius: 2px; transition: opacity .3s var(--ease); }
.br-view.swap .br-app-img { opacity: 0; }
.br-tag { position: absolute; left: 12px; top: 12px; color: var(--ink); background: rgba(251,250,248,.92); }

/* ============ chapter divider ============ */
.mk-chapter { display: flex; flex-wrap: wrap; align-items: baseline; gap: 10px 22px; padding-bottom: 22px; margin-bottom: clamp(48px, 6vw, 88px); border-bottom: 1px solid var(--ink); }
.mk-chapter .mono { color: var(--mute); }
.mk-ct { font-size: clamp(2.4rem, 6vw, 6rem); font-weight: 300; letter-spacing: -.05em; line-height: .9; }
.mk-chapter .mono:last-child { margin-left: auto; }
.bg-close { margin-top: clamp(40px, 5vw, 72px); font-size: clamp(1.5rem, 2.6vw, 2.5rem); font-weight: 900; letter-spacing: -.03em; line-height: 1.12; max-width: 32ch; }
.bg-close .lt { font-weight: 300; color: var(--mute); }

/* ============ 16 · business goal sets the direction ============ */
.bg-scene { display: grid; grid-template-columns: minmax(0, 3fr) minmax(0, 5fr) minmax(0, 4fr); gap: clamp(18px, 3vw, 44px); align-items: center; }
.bg-ctrl { display: grid; gap: 14px; align-self: start; }
.bg-ctrl > .mono { color: var(--mute); }
.bg-tabs { display: grid; border-top: 1px solid var(--line-2); }
.bg-tabs [role="tab"] { display: flex; gap: 14px; align-items: baseline; text-align: left; padding: 14px 0; border-bottom: 1px solid var(--line); font-size: 1.2rem; font-weight: 900; letter-spacing: -.02em; color: var(--mute); transition: color .3s, padding .4s var(--ease); }
.bg-tabs [role="tab"] .mono { color: inherit; }
.bg-tabs [role="tab"]:hover { color: var(--ink); }
.bg-tabs [role="tab"][aria-selected="true"] { color: var(--ink); padding-left: 10px; box-shadow: inset 2px 0 0 var(--red); }
.bg-orbit { position: relative; aspect-ratio: 1; }
.bg-rings { position: absolute; inset: 0; width: 100%; height: 100%; }
.bg-rings ellipse { fill: none; stroke: var(--line-2); stroke-dasharray: 2 4; vector-effect: non-scaling-stroke; }
.bg-core { position: absolute; left: 50%; top: 50%; width: 30%; aspect-ratio: 1; transform: translate(-50%, -50%); border-radius: 50%; background: var(--ink); color: var(--paper); display: grid; place-content: center; text-align: center; gap: 4px; padding: 10px; }
.bg-core .mono-s { color: var(--mute-d); font-size: 8.5px; }
.bg-core b { font-weight: 900; font-size: clamp(.85rem, 1.25vw, 1.15rem); letter-spacing: -.02em; line-height: 1.1; }
.bg-n { position: absolute; left: var(--x, 50%); top: var(--y, 50%); transform: translate(-50%, -50%) scale(var(--s, .9)); padding: 7px 12px; border-radius: 999px; font-size: 13px; font-weight: 700; white-space: nowrap; background: var(--paper); border: 1px solid var(--line-2); color: var(--mute);
  transition: left 1s var(--ease), top 1s var(--ease), transform 1s var(--ease), background-color .5s, color .5s, border-color .5s; }
.bg-n.k1 { background: var(--red); border-color: var(--red); color: #fff; }
.bg-n.k2 { background: var(--ink); border-color: var(--ink); color: var(--paper); }
.bg-panel { border-top: 1px solid var(--ink); padding-top: 16px; display: grid; gap: 14px; align-self: start; }
.bg-panel h4 { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); font-weight: 500; }
.bg-panel ol { display: grid; gap: 12px; }
.bg-panel li { display: grid; grid-template-columns: 22px 1fr; gap: 2px 10px; }
.bg-panel li::before { content: attr(data-k); grid-row: 1 / 3; font-family: var(--mono); font-size: 11px; color: var(--red); padding-top: 3px; }
.bg-panel li b { font-weight: 900; letter-spacing: -.01em; }
.bg-panel li span { color: var(--mute); font-size: .93rem; line-height: 1.45; }
.chain { margin-top: clamp(40px, 5vw, 64px); display: flex; flex-wrap: wrap; gap: 8px 0; align-items: center; }
.chain li { display: inline-flex; align-items: center; font-weight: 700; font-size: clamp(.9rem, 1.2vw, 1.05rem); padding: 10px 16px; border: 1px solid var(--line-2); border-radius: 999px; background: var(--white); }
.chain li + li { margin-left: 26px; position: relative; }
.chain li + li::before { content: ""; position: absolute; left: -27px; top: 50%; width: 26px; height: 1px; background: var(--ink); }
.chain li.on { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.chain li.end { background: var(--red); color: #fff; border-color: var(--red); }
@media (max-width: 1100px) { .bg-scene { grid-template-columns: 1fr 1fr; } .bg-panel { grid-column: 1 / -1; } }
@media (max-width: 700px) {
  .bg-scene { grid-template-columns: 1fr; }
  .bg-n { font-size: 11px; padding: 5px 9px; }
  .bg-orbit { width: 78%; margin: 8px auto 4px; }
  .chain { flex-direction: column; align-items: flex-start; }
  .chain li + li { margin: 18px 0 0; }
  .chain li + li::before { left: 24px; top: -19px; width: 1px; height: 18px; }
}

/* ============ 17 · journey with meaningful stages ============ */
.jr-rail { position: relative; display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); border-top: 1px solid var(--line-d2); }
.jr-rail [role="tab"] { text-align: left; padding: 16px 12px 16px 0; display: grid; gap: 4px; color: var(--mute-d); transition: color .3s; }
.jr-rail [role="tab"] b { font-size: clamp(.95rem, 1.4vw, 1.3rem); font-weight: 900; letter-spacing: -.02em; line-height: 1.1; }
.jr-rail [role="tab"]:hover, .jr-rail [role="tab"][aria-selected="true"] { color: var(--paper); }
.jr-rail [role="tab"][aria-selected="true"] .mono-s { color: var(--red-d); }
.jr-prog { position: absolute; left: 0; right: 0; top: -1px; height: 2px; pointer-events: none; }
.jr-prog i { display: block; height: 100%; width: calc(var(--p, 1) / 6 * 100%); background: var(--red-d); transition: width .8s var(--ease); }
.jr-body { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(20px, 3vw, 48px); margin-top: 18px; align-items: stretch; }
.jr-stage { position: relative; background: #0f0f11; border: 1px solid var(--line-d); border-radius: 3px; aspect-ratio: 600 / 420; }
.jr-stage svg { width: 100%; height: 100%; }
.jr-stage text { font-family: var(--font); font-weight: 700; font-size: 15px; fill: var(--paper); }
.jr-stage text.sm { font-weight: 400; font-size: 12px; fill: var(--mute-d); }
.jr-stage text.lb { font-family: var(--mono); font-size: 10px; letter-spacing: 2px; text-transform: uppercase; fill: var(--mute-d); font-weight: 400; }
.jr-stage .s { opacity: 0; transition: opacity .5s var(--ease); pointer-events: none; }
.jr-stage .s * { transition: transform 1s var(--ease), opacity .8s var(--ease), stroke-dashoffset 1s var(--ease-io), fill .5s; transform-box: fill-box; transform-origin: center; }
.jr-stage[data-st="0"] .s0, .jr-stage[data-st="1"] .s1, .jr-stage[data-st="2"] .s2, .jr-stage[data-st="3"] .s3, .jr-stage[data-st="4"] .s4, .jr-stage[data-st="5"] .s5 { opacity: 1; }
.jr-verb { position: absolute; left: 16px; bottom: 12px; color: var(--mute-d); }
/* s0 */
.s0 .crowd circle { fill: #3a3a40; }
.s0 .crowd circle.in { fill: var(--paper); }
.s0 .fr0 path { fill: none; stroke: var(--red-d); stroke-width: 2.5; }
.s0 .fr0 { transform: scale(.4); }
.jr-stage.go[data-st="0"] .s0 .fr0 { transform: scale(1.9); }
.jr-stage.go[data-st="0"] .s0 .crowd circle.in { fill: var(--red-d); }
/* s1 */
.s1 .cd rect { fill: var(--char); stroke: var(--line-d2); }
.s1 .cd { transform: translate(var(--tx), var(--ty)) rotate(var(--r)); opacity: .5; }
.jr-stage.go[data-st="1"] .s1 .cd { transform: none; opacity: 1; }
.jr-stage.go[data-st="1"] .s1 .cd:nth-child(2) { transition-delay: .12s; } .jr-stage.go[data-st="1"] .s1 .cd:nth-child(3) { transition-delay: .24s; }
.s1 .link { stroke: var(--red-d); stroke-width: 2; opacity: 0; }
.jr-stage.go[data-st="1"] .s1 .link { opacity: 1; transition-delay: 1s; }
/* s2 */
.s2 .doc { fill: var(--char); stroke: var(--line-d2); }
.s2 .ev { opacity: 0; transform: translateX(-10px); }
.s2 .ck { fill: none; stroke: var(--red-d); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.jr-stage.go[data-st="2"] .s2 .ev { opacity: 1; transform: none; }
.jr-stage.go[data-st="2"] .s2 .ev:nth-of-type(2) { transition-delay: .25s; } .jr-stage.go[data-st="2"] .s2 .ev:nth-of-type(3) { transition-delay: .5s; } .jr-stage.go[data-st="2"] .s2 .ev:nth-of-type(4) { transition-delay: .75s; }
/* s3 */
.s3 .ctx { fill: var(--char); stroke: var(--line-d2); }
.s3 .btn0 { fill: transparent; stroke: var(--mute-d); stroke-width: 1.5; stroke-dasharray: 5 5; }
.s3 .btxt { fill: var(--mute-d); }
.s3 .ptr { fill: var(--paper); stroke: var(--ink); stroke-width: 1.2; transform: translate(80px, 60px); opacity: 0; }
.jr-stage.go[data-st="3"] .s3 .btn0 { fill: var(--red); stroke: var(--red); stroke-dasharray: none; transition-delay: .9s; }
.jr-stage.go[data-st="3"] .s3 .btxt { fill: #fff; transition-delay: .9s; }
.jr-stage.go[data-st="3"] .s3 .ptr { transform: none; opacity: 1; }
/* s4 */
.s4 .inq { fill: var(--red); }
.s4 .inq + text, .s4 .inq + text + text { fill: #fff; }
.s4 .route { fill: none; stroke: var(--red-d); stroke-width: 2; stroke-dasharray: 220; stroke-dashoffset: 220; }
.s4 .team { fill: var(--char); stroke: var(--line-d2); }
.s4 .sts circle { fill: #3a3a40; }
.jr-stage.go[data-st="4"] .s4 .route { stroke-dashoffset: 0; }
.jr-stage.go[data-st="4"] .s4 .sts circle { fill: var(--red-d); }
.jr-stage.go[data-st="4"] .s4 .sts circle:nth-of-type(1) { transition-delay: .9s; } .jr-stage.go[data-st="4"] .s4 .sts circle:nth-of-type(2) { transition-delay: 1.2s; }
.jr-stage.go[data-st="4"] .s4 .sts circle:nth-of-type(3) { transition-delay: 1.5s; } .jr-stage.go[data-st="4"] .s4 .sts circle:nth-of-type(4) { transition-delay: 1.8s; }
/* s5 */
.s5 .cust { fill: var(--paper); } .s5 .biz { fill: var(--red); }
.s5 .fwd { stroke: var(--mute-d); stroke-width: 2; }
.s5 .ret { fill: none; stroke: var(--red-d); stroke-width: 2.5; stroke-dasharray: 420; stroke-dashoffset: 420; }
.s5 .reth { fill: none; stroke: var(--red-d); stroke-width: 2.5; opacity: 0; }
.jr-stage.go[data-st="5"] .s5 .ret { stroke-dashoffset: 0; transition-duration: 1.4s; }
.jr-stage.go[data-st="5"] .s5 .reth { opacity: 1; transition-delay: 1.2s; }
.jr-panel { display: grid; gap: 16px; align-content: start; border-top: 1px solid var(--paper); padding-top: 16px; }
.jr-panel h4 { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute-d); font-weight: 500; margin-bottom: 4px; }
.jr-panel .pp { font-size: clamp(1.3rem, 2vw, 1.8rem); font-weight: 900; letter-spacing: -.025em; line-height: 1.15; }
.jr-panel p { line-height: 1.5; }
.jr-panel .ex { padding: 12px 14px; border-left: 2px solid var(--red-d); background: rgba(255,255,255,.04); }
.jr-close { margin-top: clamp(40px, 5vw, 72px); font-size: clamp(1.5rem, 2.6vw, 2.5rem); font-weight: 300; letter-spacing: -.03em; line-height: 1.15; max-width: 30ch; }
.jr-close .red { font-weight: 900; }
@media (max-width: 960px) {
  .jr-rail { grid-template-columns: repeat(3, 1fr); }
  .jr-body { grid-template-columns: 1fr; }
}
@media (max-width: 520px) { .jr-rail { grid-template-columns: repeat(2, 1fr); } }

/* ============ 18 · designing the next step ============ */
.ct-ctrl { display: flex; flex-wrap: wrap; gap: 12px 16px; align-items: center; margin-bottom: 16px; }
.ct-ctrl .mono { color: var(--mute); }
.ct-demo { display: grid; grid-template-columns: 1fr auto 1fr; gap: clamp(14px, 2.4vw, 36px); align-items: stretch; padding: clamp(18px, 3vw, 40px); background: var(--paper); border-radius: 2px; }
.ct-col > .mono-s { color: var(--mute); margin-bottom: 10px; }
.ct-card { position: relative; background: var(--white); border: 1px solid var(--line); border-radius: 4px; padding: 22px; display: grid; gap: 16px; justify-items: start; min-height: 220px; align-content: start; }
.ct-ctx { color: var(--mute); font-size: .98rem; min-height: 3em; }
.ct-gen .ct-ctx { opacity: .75; }
.ct-btn { display: inline-flex; align-items: center; min-height: 48px; padding: 0 22px; border-radius: 999px; font-weight: 700; }
.ct-btn.gen { background: #d6d2cb; color: #57534d; }
.ct-btn.spec { background: var(--red); color: #fff; }
.ct-dst { color: var(--mute); margin-top: auto; }
.ct-dst span { color: var(--ink); }
.ct-gen .ct-dst span { color: var(--red); }
.ct-arrow { align-self: center; font-size: 2rem; color: var(--mute); }
.ct-ptr { position: absolute; width: 22px; height: 22px; left: 70%; top: 85%; opacity: 0; pointer-events: none; transition: left .9s var(--ease-io), top .9s var(--ease-io), opacity .4s, transform .2s;
  background: no-repeat center / contain url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M5 3l14 8-6 1.6L10 19z' fill='%230d0d0e' stroke='%23fff' stroke-width='1.5' stroke-linejoin='round'/%3E%3C/svg%3E"); }
.ct-ptr.on { opacity: 1; }
.ct-ptr.press { transform: scale(.8); }
.ct-why { grid-column: 1 / -1; border-top: 1px solid var(--line); padding-top: 14px; color: var(--mute); }
.ct-why b { color: var(--ink); }
.ct-legend { margin-top: 12px; color: var(--mute); }
.ct-ex { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); border-top: 1px solid var(--ink); }
.ct-ex > div { padding: 16px 16px 0 0; }
.ct-ex > div + div { padding-left: 16px; border-left: 1px solid var(--line); }
.ct-ex .mono { color: var(--red); margin-bottom: 12px; }
.ct-ex li { font-weight: 700; padding: 6px 0; border-bottom: 1px dashed var(--line); }
.ct-foot { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(20px, 3vw, 48px); margin-top: 32px; align-items: start; }
@media (max-width: 960px) {
  .ct-demo { grid-template-columns: 1fr; }
  .ct-arrow { transform: rotate(90deg); justify-self: center; }
  .ct-ex { grid-template-columns: 1fr 1fr; }
  .ct-ex > div { border-left: 0 !important; padding-left: 0 !important; }
  .ct-foot { grid-template-columns: 1fr; }
}

/* ============ 19 · anatomy of a decision ============ */
.lp-scene { position: relative; display: grid; grid-template-columns: minmax(0, 3fr) minmax(0, 5fr) minmax(0, 4fr); gap: clamp(18px, 3vw, 48px); align-items: start; }
.lp-ad > .mono-s { color: var(--mute); margin-bottom: 10px; }
.lp-adc { background: var(--white); border-radius: 4px; padding: 14px; display: grid; gap: 8px; box-shadow: 0 1px 0 var(--line); }
.lp-adc .mono-s { color: var(--mute); }
.lp-adimg { aspect-ratio: 1; border-radius: 2px; background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg'/%3E"); background: #2a2724; position: relative; overflow: hidden; }
.lp-adimg::after { content: ""; position: absolute; left: 34%; top: 22%; width: 32%; height: 58%; border-radius: 10px; background: linear-gradient(90deg, #7a3a2a, #d9826a 30%, #a24a36 55%, #2a0f0b); }
.lp-adc b { font-weight: 900; letter-spacing: -.02em; line-height: 1.15; font-size: 1.05rem; }
.lp-adc .sm { color: var(--mute); font-size: .88rem; }
.lp-adbtn { justify-self: start; font-size: 12px; font-weight: 700; padding: 6px 12px; border-radius: 4px; background: var(--bone); }
.lp-thread { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; overflow: visible; z-index: 2; }
.lp-thread path { fill: none; stroke: var(--red); stroke-width: 1.6; stroke-dasharray: 4 4; }
.lp-page { background: var(--white); border-radius: 6px; padding: 18px; display: grid; grid-template-columns: minmax(0, 1fr); gap: 8px; box-shadow: 0 30px 60px -36px rgba(0,0,0,.4); }
.lp-r { position: relative; border-radius: 3px; padding: 10px 12px; transition: opacity .4s, box-shadow .4s, background-color .4s; }
.lp-page[data-a]:not([data-a="0"]) .lp-r { opacity: .32; }
.lp-r.on { opacity: 1 !important; box-shadow: 0 0 0 2px var(--red); background: rgba(200, 38, 47, .04); }
.pin { position: absolute; right: -10px; top: -10px; width: 22px; height: 22px; border-radius: 50%; background: var(--ink); color: var(--paper); font-family: var(--mono); font-size: 10px; display: grid; place-items: center; z-index: 1; }
.lp-r.on .pin { background: var(--red); }
.lp-h { font-size: clamp(1.2rem, 1.9vw, 1.7rem); font-weight: 900; letter-spacing: -.03em; line-height: 1.05; display: block; }
.lp-r p { color: var(--mute); font-size: .9rem; }
.lp-vis { display: grid; grid-template-columns: minmax(0, 2fr) minmax(0, 1fr) minmax(0, 1fr); gap: 6px; }
.lp-vis i { height: clamp(56px, 7vw, 96px); border-radius: 2px; background: #2a2724; }
.lp-vis i:first-child { background: linear-gradient(120deg, #e9e2d7, #cfc4b4); }
.lp-ben, .lp-faq { display: flex; flex-wrap: wrap; gap: 6px; font-size: .82rem; }
.lp-ben span { font-weight: 700; padding: 4px 9px; background: var(--paper); border-radius: 99px; }
.lp-faq { flex-direction: column; }
.lp-faq span { border-bottom: 1px solid var(--line); padding: 3px 0; }
.lp-faq span::after { content: " +"; color: var(--mute); }
.lp-tr .q { font-size: .82rem; color: var(--mute); font-style: italic; }
.lp-cta .b { display: inline-flex; background: var(--red); color: #fff; font-weight: 700; padding: 10px 18px; border-radius: 99px; font-size: .9rem; }
.lp-form { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 6px; }
.lp-form i { font-style: normal; font-size: .75rem; color: var(--mute); border: 1px solid var(--line-2); border-radius: 3px; padding: 6px 8px; background: var(--paper); }
.lp-conf { display: grid; gap: 2px; border: 1px dashed var(--line-2); }
.lp-conf b { font-size: .85rem; } .lp-conf span { font-size: .8rem; color: var(--mute); }
.lp-list > .mono { color: var(--mute); margin-bottom: 10px; }
.lp-tabs { display: grid; border-top: 1px solid var(--line-2); }
.lp-tabs [role="tab"] { text-align: left; display: flex; gap: 12px; align-items: baseline; padding: 9px 0; border-bottom: 1px solid var(--line); font-weight: 700; font-size: .98rem; color: var(--mute); transition: color .3s; }
.lp-tabs [role="tab"]:hover, .lp-tabs [role="tab"][aria-selected="true"] { color: var(--ink); }
.lp-tabs [role="tab"][aria-selected="true"] .mono-s { color: var(--red); }
.lp-panel { margin: 14px 0; padding: 14px 16px; background: var(--white); border-radius: 3px; min-height: 96px; line-height: 1.5; }
.lp-foot { display: grid; grid-template-columns: 7fr 5fr; gap: clamp(20px, 3vw, 48px); margin-top: clamp(40px, 5vw, 64px); align-items: start; }
.lp-foot h3 { color: var(--mute); margin-bottom: 12px; }
@media (max-width: 1100px) { .lp-scene { grid-template-columns: 1fr 1fr; } .lp-ad { display: none; } .lp-thread { display: none; } }
@media (max-width: 760px) { .lp-scene, .lp-foot { grid-template-columns: 1fr; } .lp-page { order: 2; } }

/* ============ 20 · find the friction ============ */
.fx-top { display: flex; flex-wrap: wrap; gap: 12px; justify-content: space-between; align-items: center; margin-bottom: 10px; }
.fx-fix { min-height: 42px; font-size: 13.5px; padding: 0 18px; }
.fx-fix[aria-pressed="true"] { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.fx-map { position: relative; height: 200px; }
.fx-svg { position: absolute; inset: 0; width: 100%; height: 100%; }
.fx-broken { fill: none; stroke: var(--ink); stroke-width: 2; vector-effect: non-scaling-stroke; transition: opacity .6s; }
.fx-whole { fill: none; stroke: var(--red); stroke-width: 3; vector-effect: non-scaling-stroke; stroke-dasharray: 1; stroke-dashoffset: 1; transition: stroke-dashoffset 1.4s var(--ease-io); }
.fx-map[data-fixed="true"] .fx-whole { stroke-dashoffset: 0; }
.fx-map[data-fixed="true"] .fx-broken { opacity: .15; }
.fx-nodes [role="tab"] { position: absolute; left: var(--x); top: 50%; transform: translate(-50%, -22px); display: grid; justify-items: center; gap: 4px; text-align: center; width: 15%; }
.fx-nodes i { font-style: normal; width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; background: var(--paper); border: 1.5px dashed var(--red); color: var(--red); font-weight: 900; transition: all .5s var(--ease); }
.fx-map[data-fixed="true"] .fx-nodes i { border: 1.5px solid var(--ink); background: var(--ink); color: transparent; position: relative; }
.fx-map[data-fixed="true"] .fx-nodes i::after { content: "✓"; position: absolute; inset: 0; display: grid; place-items: center; color: var(--paper); }
.fx-nodes .mono-s { color: var(--mute); }
.fx-nodes b { font-size: .92rem; font-weight: 900; letter-spacing: -.01em; line-height: 1.15; }
.fx-nodes [role="tab"][aria-selected="true"] i { transform: scale(1.15); box-shadow: 0 0 0 6px rgba(200, 38, 47, .14); }
.fx-panel { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-top: 1px solid var(--ink); margin-top: 10px; }
.fx-panel > div { padding: 16px 18px 4px 0; }
.fx-panel > div + div { padding-left: 18px; border-left: 1px solid var(--line); }
.fx-panel h4 { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); font-weight: 500; margin-bottom: 6px; }
.fx-panel p { line-height: 1.5; }
.fx-panel .imp { color: var(--red); }
.fx-table { border-top: 1px solid var(--ink); }
.fx-row { display: grid; grid-template-columns: 1.1fr 1.3fr 1.6fr 1.5fr; gap: 20px; padding: 16px 0; border-bottom: 1px solid var(--line); font-size: .95rem; line-height: 1.5; }
.fx-row span { color: var(--mute); }
.fx-row b { font-weight: 900; letter-spacing: -.01em; display: flex; gap: 10px; }
.fx-row b i { font-style: normal; color: var(--red); padding-top: 3px; }
.fx-hd span { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); }
.fx-close { display: grid; grid-template-columns: 7fr 5fr; gap: clamp(20px, 3vw, 48px); margin-top: 36px; align-items: start; }
@media (max-width: 960px) {
  .fx-map { height: auto; }
  .fx-svg { display: none; }
  .fx-nodes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px 8px; }
  .fx-nodes [role="tab"] { position: static; transform: none; width: auto; }
  .fx-panel { grid-template-columns: 1fr 1fr; }
  .fx-panel > div:nth-child(3) { padding-left: 0; border-left: 0; }
  .fx-row { grid-template-columns: 1fr; gap: 4px; }
  .fx-hd { display: none; }
  .fx-close { grid-template-columns: 1fr; }
}

/* ============ 21 · one discipline, different journeys ============ */
.wx-tabs { margin-bottom: 18px; }
.wx-world { display: grid; grid-template-columns: minmax(0, 6fr) minmax(0, 6fr); gap: clamp(20px, 3vw, 48px); align-items: start; }
.wx-env { border-radius: 3px; overflow: hidden; aspect-ratio: 640 / 400; position: sticky; top: calc(var(--hdr) + 24px); }
.wx-env svg { width: 100%; height: 100%; }
.wx-env .w { opacity: 0; transition: opacity .7s var(--ease); }
.wx-world[data-w="0"] .w0, .wx-world[data-w="1"] .w1, .wx-world[data-w="2"] .w2, .wx-world[data-w="3"] .w3 { opacity: 1; }
.wx-obj-l { color: var(--mute-d); }
.wx-obj { font-size: clamp(1.3rem, 2vw, 1.8rem); font-weight: 900; letter-spacing: -.025em; line-height: 1.15; margin: 6px 0 20px; }
.wx-path { display: flex; flex-wrap: wrap; gap: 8px 0; margin-bottom: 22px; }
.wx-path li { display: inline-flex; align-items: center; font-size: 13px; font-weight: 700; padding: 7px 12px; border: 1px solid var(--line-d2); border-radius: 999px; }
.wx-path li + li { margin-left: 18px; position: relative; }
.wx-path li + li::before { content: ""; position: absolute; left: -19px; top: 50%; width: 18px; height: 1px; background: var(--mute-d); }
.wx-path li:last-child { background: var(--red); border-color: var(--red); color: #fff; }
.wx-cols { display: grid; grid-template-columns: 1fr; gap: 16px; border-top: 1px solid var(--line-d2); padding-top: 16px; }
.wx-cols .mono { color: var(--mute-d); margin-bottom: 6px; }
.wx-cols p:not(.mono) { line-height: 1.55; }
.wx-ctas { display: flex; flex-wrap: wrap; gap: 8px; }
.wx-ctas span { display: inline-flex; padding: 8px 14px; border-radius: 999px; font-size: 13px; font-weight: 700; border: 1px solid var(--paper); }
.wx-ctas span:last-child { background: var(--paper); color: var(--ink); }
.wx-imp { margin-top: 18px; }
.wx-imp:empty { display: none; }
@media (max-width: 960px) { .wx-world { grid-template-columns: 1fr; } .wx-env { position: relative; top: 0; } }

/* ============ 22 · make the journey visible ============ */
.me-layers { position: relative; display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 0; border-top: 1px solid var(--ink); }
.me-spine { position: absolute; left: 0; top: -1px; height: 3px; width: 0; background: var(--red); transition: width 2.2s var(--ease-io); }
.me-layers.in .me-spine { width: 100%; }
.me-l { padding: 18px 16px 6px 0; display: grid; gap: 6px; align-content: start; transition: opacity .6s var(--ease), transform .6s var(--ease); }
.me-l + .me-l { padding-left: 16px; border-left: 1px solid var(--line); }
.me-l .mono { color: var(--red); }
.me-l b { font-size: 1.2rem; font-weight: 900; letter-spacing: -.02em; }
.me-l p { color: var(--mute); font-size: .92rem; line-height: 1.5; }
html.js.fm .me-layers:not(.in) .me-l { opacity: .25; }
.me-layers.in .me-l { transition-delay: calc(var(--i, 0) * 300ms); }
.me-two { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(24px, 4vw, 72px); margin-top: clamp(56px, 7vw, 96px); align-items: start; }
.me-defs { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line-2); }
.me-defs > div { padding: 16px 16px 16px 0; border-bottom: 1px solid var(--line); }
.me-defs > div:nth-child(even) { padding-left: 16px; border-left: 1px solid var(--line); }
.me-defs dt { font-weight: 900; letter-spacing: -.01em; margin-bottom: 10px; }
.me-defs dd { margin: 0; }
.fx { display: inline-grid; font-size: .88rem; text-align: center; }
.fx > span:first-child { padding: 0 6px 4px; border-bottom: 1.5px solid var(--ink); }
.fx > span:last-child { padding: 4px 6px 0; color: var(--mute); }
.me-defs small { display: block; margin-top: 8px; color: var(--mute); font-size: .8rem; line-height: 1.4; }
.me-cycle svg { width: 100%; max-width: 400px; overflow: visible; }
.cy-base { fill: none; stroke: var(--line-2); stroke-width: 1; stroke-dasharray: 2 5; }
.cy-lit { fill: none; stroke: var(--red); stroke-width: 2; stroke-dasharray: 1; stroke-dashoffset: 1; transform: rotate(-90deg); transform-origin: 200px 200px; transition: stroke-dashoffset 3s var(--ease-io); }
.me-cycle.in .cy-lit { stroke-dashoffset: 0; }
.cy-nodes circle { fill: var(--white); stroke: var(--ink); stroke-width: 1.5; }
.cy-nodes .on circle { fill: var(--ink); }
.cy-nodes text { font-family: var(--font); font-weight: 700; font-size: 12.5px; fill: var(--ink); }
.cy-nodes .n { font-family: var(--mono); font-size: 9px; fill: var(--mute); font-weight: 400; }
.cy-nodes g { transition: opacity .5s; }
.me-cycle .small { margin-top: 10px; max-width: 40ch; }
.hy { margin-top: clamp(56px, 7vw, 96px); background: var(--paper); border-radius: 3px; padding: clamp(20px, 3vw, 40px); border: 1px solid var(--line); }
.hy-head { display: flex; flex-wrap: wrap; gap: 16px 32px; justify-content: space-between; align-items: end; padding-bottom: 18px; border-bottom: 1px solid var(--line-2); }
.hy-head .mono { color: var(--mute); margin-bottom: 6px; }
.hy-dis { max-width: 44ch; font-size: .95rem; padding: 10px 14px; border: 1.5px solid var(--red); border-radius: 3px; background: var(--white); }
.hy-dis b { color: var(--red); }
.hy-body { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(20px, 3vw, 48px); padding-top: 22px; align-items: start; }
.hy-stats { margin-top: 18px; border-top: 1px solid var(--line-2); }
.hy-stats > div { display: flex; justify-content: space-between; gap: 12px; padding: 10px 0; border-bottom: 1px solid var(--line); }
.hy-stats dt { color: var(--mute); }
.hy-stats dd { margin: 0; font-weight: 900; font-variant-numeric: tabular-nums; }
.hy-grid { display: grid; grid-template-columns: repeat(50, 1fr); gap: 2px; }
.hy-grid i { aspect-ratio: 1; background: #d9d4cb; border-radius: 1px; transition: background-color .4s; }
.hy-grid i.q { background: var(--red); }
.hy-key { margin-top: 10px; color: var(--mute); display: flex; gap: 8px; align-items: center; flex-wrap: wrap; }
.hy-key span { width: 9px; height: 9px; display: inline-block; border-radius: 1px; }
.hy-key .a { background: #d9d4cb; } .hy-key .b { background: var(--red); margin-left: 10px; }
.hy-foot { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(16px, 3vw, 40px); margin-top: 22px; padding-top: 16px; border-top: 1px solid var(--line-2); color: var(--mute); line-height: 1.55; }
.hy-foot b { color: var(--ink); }
.me-std { margin-top: 40px; display: grid; grid-template-columns: 3fr 9fr; gap: 20px; align-items: start; }
.me-std h3 { color: var(--mute); }
.me-std ul { display: grid; grid-template-columns: 1fr 1fr; gap: 0 32px; }
.me-std li { padding: 10px 0; border-bottom: 1px solid var(--line); font-weight: 700; }
@media (max-width: 960px) {
  .me-layers { grid-template-columns: 1fr 1fr; }
  .me-l, .me-l + .me-l { padding: 16px 12px 12px 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .me-two, .hy-body, .hy-foot, .me-std { grid-template-columns: 1fr; }
  .me-defs { grid-template-columns: 1fr; }
  .me-defs > div:nth-child(even) { padding-left: 0; border-left: 0; }
  .hy-grid { grid-template-columns: repeat(40, 1fr); gap: 1.5px; }
  .me-std ul { grid-template-columns: 1fr; }
}

/* ============ 23 · a change of context ============ */
.in-scene { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(20px, 3vw, 48px); align-items: start; }
.in-tabs { display: grid; border-top: 1px solid var(--line-d2); }
.in-tabs [role="tab"] { text-align: left; display: flex; gap: 12px; align-items: baseline; padding: 13px 0; border-bottom: 1px solid var(--line-d); font-weight: 700; font-size: 1.02rem; color: var(--mute-d); transition: color .3s, padding .4s var(--ease); }
.in-tabs [role="tab"]:hover { color: var(--paper); }
.in-tabs [role="tab"][aria-selected="true"] { color: var(--paper); padding-left: 10px; box-shadow: inset 2px 0 0 var(--red-d); }
.in-stage { position: relative; border-radius: 3px; overflow: hidden; background: var(--in-bg, #2a1d16); transition: background-color .8s var(--ease); display: grid; grid-template-rows: auto auto; }
.in-img { position: relative; aspect-ratio: 16 / 9; overflow: hidden; }
.in-img svg { width: 100%; height: 100%; transition: opacity .45s var(--ease), transform 1.2s var(--ease); }
.in-stage.swap .in-img svg { opacity: 0; transform: scale(1.03); }
.in-tag { position: absolute; left: 12px; top: 12px; background: rgba(13,13,14,.65); color: var(--mute-d); border-color: var(--line-d2); }
.in-info { padding: clamp(18px, 2.4vw, 32px); display: grid; grid-template-columns: 1fr 1fr; gap: 6px 32px; background: linear-gradient(transparent, rgba(0,0,0,.25)); }
.in-info .mono { color: rgba(244, 241, 236, .65); grid-row: 1; }
.in-need { font-size: clamp(1.15rem, 1.7vw, 1.5rem); font-weight: 900; letter-spacing: -.02em; line-height: 1.2; }
.in-svc { line-height: 1.55; color: rgba(244, 241, 236, .9); }
.in-dis { margin-top: 18px; color: var(--mute-d); }
@media (max-width: 960px) { .in-scene { grid-template-columns: 1fr; } .in-info { grid-template-columns: 1fr; } .in-info .mono { grid-row: auto; } }

/* ============ 24 · the work takes center stage ============ */
.wk-filter { margin-bottom: 26px; }
.wk-grid { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: clamp(14px, 2vw, 28px); }
.wk.no-work .wk-grid, .wk.no-work .wk-filter { display: none; }
.wk-item { grid-column: span 4; }
.wk-item:nth-child(5n + 1) { grid-column: span 8; }
.wk-item[hidden] { display: none; }
.wk-open { display: grid; gap: 12px; text-align: left; width: 100%; }
.wk-media { display: block; overflow: hidden; border-radius: 2px; background: var(--bone); aspect-ratio: 4 / 3; }
.wk-item:nth-child(5n + 1) .wk-media { aspect-ratio: 16 / 9; }
.wk-media img { width: 100%; height: 100%; object-fit: cover; transition: transform 1s var(--ease); }
.wk-open:hover img, .wk-open:focus-visible img { transform: scale(1.025); }
.wk-cap { display: grid; gap: 2px; }
.wk-cap .mono { color: var(--mute); }
.wk-cap b { font-size: 1.15rem; font-weight: 900; letter-spacing: -.02em; }
.wk-cap span:last-child { color: var(--mute); font-size: .92rem; }
.wk.has-work .wk-index { display: none; }
.wk-index { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 1px solid var(--ink); }
.wk-index li { padding: 22px 22px 26px 0; border-bottom: 1px solid var(--line); display: grid; gap: 8px; align-content: start; }
.wk-index li:not(:nth-child(3n + 1)) { padding-left: 22px; border-left: 1px solid var(--line); }
.wk-index .mono { color: var(--red); }
.wk-index b { font-size: clamp(1.3rem, 2.2vw, 2rem); font-weight: 900; letter-spacing: -.03em; line-height: 1.05; }
.wk-index p { color: var(--mute); }
.wk-std { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(20px, 4vw, 64px); margin-top: clamp(40px, 5vw, 72px); align-items: center; }
.wk-frame { padding: 28px; }
.wk-frame .mono { color: var(--mute); margin-bottom: 12px; }
.wk-frame li { padding: 8px 0; border-bottom: 1px solid var(--line); font-weight: 700; }
.wk-act .lede { color: var(--ink); max-width: 40ch; }
.wk-btns { display: flex; flex-wrap: wrap; gap: 16px 26px; align-items: center; margin-top: 22px; }
@media (max-width: 960px) {
  .wk-index { grid-template-columns: 1fr 1fr; }
  .wk-index li, .wk-index li:not(:nth-child(3n + 1)) { padding: 18px 16px 20px 0; border-left: 0; }
  .wk-std { grid-template-columns: 1fr; }
  .wk-item, .wk-item:nth-child(5n + 1) { grid-column: span 12; }
}
@media (max-width: 560px) { .wk-index { grid-template-columns: 1fr; } }

/* ============ 25 · the project moves forward ============ */
.pr-scene { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(20px, 3vw, 56px); align-items: start; }
.pr-tabs { display: grid; border-top: 1px solid var(--line-2); }
.pr-tabs [role="tab"] { display: grid; grid-template-columns: 40px 1fr; gap: 2px 10px; text-align: left; padding: 14px 0; border-bottom: 1px solid var(--line); position: relative; }
.pr-tabs .mono { grid-row: 1 / 3; color: var(--mute); padding-top: 4px; }
.pr-tabs b { font-size: 1.15rem; font-weight: 900; letter-spacing: -.02em; }
.pr-tabs .d { color: var(--mute); font-size: .93rem; line-height: 1.45; max-height: 0; overflow: hidden; transition: max-height .5s var(--ease), margin .5s; }
.pr-tabs [role="tab"][aria-selected="true"] .d { max-height: 5em; margin-top: 2px; }
.pr-tabs [role="tab"][aria-selected="true"] .mono { color: var(--red); }
.pr-tabs [role="tab"]::after { content: ""; position: absolute; left: 0; bottom: -1px; height: 2px; width: 0; background: var(--red); transition: width .6s var(--ease); }
.pr-tabs [role="tab"].done::after, .pr-tabs [role="tab"][aria-selected="true"]::after { width: 100%; }
@media (hover: none) { .pr-tabs .d { max-height: none; } }
.pr-right { display: grid; gap: 16px; position: sticky; top: calc(var(--hdr) + 24px); }
.pr-sheet { position: relative; background: var(--white); border-radius: 3px; padding: 18px 20px 24px; aspect-ratio: 16 / 10; box-shadow: 0 30px 60px -40px rgba(0,0,0,.45); overflow: hidden; }
.pr-hd { display: flex; justify-content: space-between; color: var(--mute); padding-bottom: 10px; border-bottom: 1px solid var(--line); }
.pr-l { position: absolute; left: 20px; right: 20px; top: 54px; bottom: 22px; opacity: 0; transform: translateY(10px) scale(.98); transition: opacity .6s var(--ease), transform .8s var(--ease); }
.pr-sheet[data-p="0"] .pr-l0, .pr-sheet[data-p="1"] .pr-l1, .pr-sheet[data-p="2"] .pr-l2, .pr-sheet[data-p="3"] .pr-l3, .pr-sheet[data-p="4"] .pr-l4, .pr-sheet[data-p="5"] .pr-l5 { opacity: 1; transform: none; }
.pr-l0 { display: grid; align-content: center; gap: 10px; }
.pr-q { font-size: clamp(1rem, 1.7vw, 1.4rem); font-weight: 300; letter-spacing: -.015em; border-bottom: 1px dashed var(--line-2); padding-bottom: 8px; }
.pr-q::before { content: "?"; display: inline-grid; place-items: center; width: 20px; height: 20px; margin-right: 10px; border-radius: 50%; background: var(--red); color: #fff; font-size: 11px; font-weight: 900; vertical-align: 3px; }
.pr-l1 { display: grid; place-items: center; align-content: center; gap: 8px; }
.pr-l1 svg { width: 80%; }
.pr-l1 path { fill: none; stroke: var(--ink); stroke-width: 1.5; }
.pr-l1 circle { fill: var(--white); stroke: var(--ink); stroke-width: 1.5; } .pr-l1 circle.r { fill: var(--red); stroke: none; }
.pr-l1 .mono-s { color: var(--mute); }
.pr-l2 { display: grid; grid-template-columns: repeat(4, 1fr); grid-template-rows: 1fr 1fr; gap: 8px; }
.pr-l2 i { background: var(--c, var(--bone)); border-radius: 2px; }
.pr-l2 .t { grid-column: span 2; display: grid; place-items: center; background: var(--paper); font-style: normal; } .pr-l2 .t b { font-size: 3rem; font-weight: 900; letter-spacing: -.04em; }
.pr-l2 .s { grid-column: span 2; background: var(--paper); padding: 14px; display: grid; gap: 8px; align-content: center; } .pr-l2 .s span { height: 8px; background: var(--line-2); border-radius: 4px; } .pr-l2 .s span:nth-child(2) { width: 70%; } .pr-l2 .s span:nth-child(3) { width: 85%; }
.pr-l3 { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 8px; }
.pr-l3 svg { width: 100%; height: 100%; border-radius: 2px; }
.pr-l3 .web { border: 1px solid var(--line-2); border-radius: 4px; display: grid; gap: 8px; padding: 12px; align-content: start; } .pr-l3 .web i { height: 12px; background: var(--ink); border-radius: 2px; } .pr-l3 .web i:nth-child(2) { width: 60%; } .pr-l3 .web i:nth-child(3) { width: 45%; height: 20px; border-radius: 10px; background: var(--red); margin-top: 12px; }
.pr-l4 { display: grid; align-content: center; gap: 12px; font-size: clamp(1rem, 1.6vw, 1.3rem); font-weight: 700; }
.pr-l4 .go { justify-self: start; background: var(--red); color: #fff; padding: 8px 18px; border-radius: 999px; font-size: 1rem; }
.pr-l5 { display: grid; align-content: center; gap: 6px; }
.pr-l5 .mono-s { color: var(--red); margin-top: 8px; }
.pr-l5 p:not(.mono-s) { font-size: clamp(1.1rem, 1.8vw, 1.5rem); font-weight: 300; letter-spacing: -.015em; }
.pr-panel { display: grid; grid-template-columns: 1fr 1fr; gap: 0; border-top: 1px solid var(--ink); }
.pr-panel > div { padding: 14px 16px 4px 0; }
.pr-panel > div + div { padding-left: 16px; border-left: 1px solid var(--line); }
.pr-panel h4 { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); font-weight: 500; margin-bottom: 4px; }
.pr-princ { margin-top: clamp(48px, 6vw, 80px); display: grid; grid-template-columns: 3fr 9fr; gap: 20px; }
.pr-princ h3 { color: var(--mute); }
.pr-princ ul { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0 28px; }
.pr-princ li { padding: 12px 0; border-bottom: 1px solid var(--line-2); font-weight: 900; letter-spacing: -.01em; }
@media (max-width: 960px) {
  .pr-scene { grid-template-columns: 1fr; }
  .pr-right { position: relative; top: 0; order: -1; }
  .pr-princ { grid-template-columns: 1fr; }
  .pr-princ ul { grid-template-columns: 1fr 1fr; }
}

/* ============ 26 · a scope built around the business ============ */
.pa-scene { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 4fr) minmax(0, 4fr); gap: clamp(18px, 3vw, 44px); align-items: start; }
.pa-tabs { display: grid; border-top: 1px solid var(--line-2); }
.pa-tabs [role="tab"] { display: flex; gap: 12px; align-items: baseline; text-align: left; padding: 16px 0; border-bottom: 1px solid var(--line); color: var(--mute); transition: color .3s, padding .4s var(--ease); }
.pa-tabs b { font-size: 1.12rem; font-weight: 900; letter-spacing: -.02em; line-height: 1.2; }
.pa-tabs [role="tab"]:hover { color: var(--ink); }
.pa-tabs [role="tab"][aria-selected="true"] { color: var(--ink); padding-left: 10px; box-shadow: inset 2px 0 0 var(--red); }
.pa-tabs [role="tab"][aria-selected="true"] .mono { color: var(--red); }
.pa-kit { position: relative; display: grid; grid-template-columns: 1fr 1fr; gap: 10px; aspect-ratio: 1; }
.pa-m { position: relative; border-radius: 3px; padding: 14px; display: flex; flex-direction: column; justify-content: space-between; border: 1.5px dashed var(--line-2); color: var(--mute); background: transparent;
  transition: background-color .6s var(--ease), color .6s var(--ease), border-color .6s, transform .8s var(--ease), opacity .6s; transform: scale(.94); opacity: .55; }
.pa-m b { font-size: clamp(1rem, 1.6vw, 1.4rem); font-weight: 900; letter-spacing: -.02em; line-height: 1.05; }
.pa-m i { position: absolute; right: 14px; top: 14px; width: 12px; height: 12px; border-radius: 50%; border: 1.5px solid currentColor; }
.pa-m.f { background: var(--ink); color: var(--paper); border: 1.5px solid var(--ink); transform: none; opacity: 1; }
.pa-m.f i { background: var(--red); border-color: var(--red); }
.pa-m.h { background: var(--bone); color: var(--ink); border: 1.5px solid var(--bone); transform: scale(.97); opacity: 1; }
.pa-m.f:nth-child(2), .pa-m.h:nth-child(2) { transition-delay: .08s; } .pa-m.f:nth-child(3), .pa-m.h:nth-child(3) { transition-delay: .16s; } .pa-m.f:nth-child(4), .pa-m.h:nth-child(4) { transition-delay: .24s; }
.pa-legend { position: absolute; left: 0; bottom: -28px; color: var(--mute); display: flex; gap: 8px; align-items: center; }
.pa-legend span { width: 10px; height: 10px; border-radius: 2px; display: inline-block; } .pa-legend .f { background: var(--ink); } .pa-legend .h { background: var(--bone); margin-left: 10px; }
.pa-panel { border-top: 1px solid var(--ink); padding-top: 16px; display: grid; gap: 14px; }
.pa-panel .for { font-size: clamp(1.1rem, 1.6vw, 1.35rem); font-weight: 300; letter-spacing: -.01em; line-height: 1.35; }
.pa-panel h4 { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); font-weight: 500; margin-bottom: 6px; }
.pa-panel p { line-height: 1.55; }
@media (max-width: 1100px) { .pa-scene { grid-template-columns: 1fr 1fr; } .pa-panel { grid-column: 1 / -1; margin-top: 24px; } }
@media (max-width: 680px) { .pa-scene { grid-template-columns: 1fr; } .pa-kit { aspect-ratio: 4 / 3; margin-bottom: 26px; } }

/* ============ 27 · the whole system aligns ============ */
.wy-top { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(24px, 4vw, 64px); align-items: center; }
.wy-stage svg { width: 100%; max-width: 520px; overflow: visible; display: block; margin-left: auto; }
.wy-stage svg * { transition: transform 1.6s var(--ease), opacity 1s var(--ease), stroke-dashoffset 1.6s var(--ease-io); transform-box: view-box; transform-origin: 260px 260px; }
.wy-grid rect, .wy-grid path { fill: none; stroke: var(--paper); stroke-opacity: .16; }
.wy-asset rect { fill: var(--char); stroke: var(--line-d2); } .wy-asset .im { fill: #3a3a40; } .wy-asset .tx { fill: var(--paper); } .wy-asset .ct { fill: var(--red); }
.wy-path path { fill: none; stroke: var(--red-d); stroke-width: 2; stroke-dasharray: 600; stroke-dashoffset: 600; }
.wy-path circle { fill: var(--paper); } .wy-path .end { fill: var(--red); }
.wy-frame path { fill: none; stroke: var(--paper); stroke-width: 2.5; }
.wy-stage[data-s="0"] .wy-frame { transform: translate(-90px, -90px) scale(1.3); opacity: .3; }
.wy-stage[data-s="0"] .wy-asset { transform: translate(140px, 110px) rotate(8deg) scale(.7); opacity: .35; }
.wy-stage[data-s="0"] .wy-grid { transform: translate(-120px, 120px) rotate(-6deg) scale(.8); opacity: .4; }
.wy-stage[data-s="0"] .wy-path { transform: translate(110px, -120px) scale(.7); opacity: .4; }
.wy-stage[data-s="1"] .wy-path path { stroke-dashoffset: 0; transition-delay: .6s; }
.wy-stage[data-s="1"] .wy-path .end { animation: breathe 4.8s ease-in-out 2.4s infinite; transform-box: fill-box; transform-origin: center; }
.wy-cap { display: flex; gap: 18px; justify-content: flex-end; color: var(--mute-d); margin-top: 10px; }
.wy-stage[data-s="1"] .wy-cap span { color: var(--paper); }
.wy-list { margin-top: clamp(48px, 6vw, 88px); display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-top: 1px solid var(--line-d2); }
.wy-list li { padding: 20px 20px 24px 0; border-bottom: 1px solid var(--line-d); display: grid; gap: 8px; align-content: start; }
.wy-list li:not(:nth-child(4n + 1)) { padding-left: 20px; border-left: 1px solid var(--line-d); }
.wy-list .mono { color: var(--red-d); }
.wy-list b { font-size: 1.12rem; font-weight: 900; letter-spacing: -.015em; line-height: 1.2; }
.wy-list p { color: var(--mute-d); font-size: .93rem; line-height: 1.5; }
.wy-close { margin-top: clamp(56px, 7vw, 104px); font-size: clamp(2.4rem, 6.4vw, 7rem); font-weight: 900; letter-spacing: -.05em; line-height: .92; }
.wy-close .line-mask:nth-child(2) > span { transition-delay: .12s; font-weight: 300; }
.wy-close .line-mask:nth-child(3) > span { transition-delay: .24s; }
@media (max-width: 960px) {
  .wy-top { grid-template-columns: 1fr; }
  .wy-stage svg { margin: 0 auto; max-width: 380px; }
  .wy-cap { justify-content: center; }
  .wy-list { grid-template-columns: 1fr 1fr; }
  .wy-list li, .wy-list li:not(:nth-child(4n + 1)) { padding: 18px 14px 20px 0; border-left: 0; }
}
@media (max-width: 560px) { .wy-list { grid-template-columns: 1fr; } }

/* ============ 28 · an open frame for the next project ============ */
.co-frame { padding: clamp(28px, 6vw, 96px); color: var(--ink); }
.co-frame > .c { width: clamp(28px, 4vw, 56px); height: clamp(28px, 4vw, 56px); transition: transform 1.4s var(--ease); }
.co-frame > .c.tl, .co-frame > .c.tr, .co-frame > .c.bl, .co-frame > .c.br { border-width: 0; }
.co-frame > .c.tl { border-left-width: 2px; border-top-width: 2px; } .co-frame > .c.tr { border-right-width: 2px; border-top-width: 2px; }
.co-frame > .c.bl { border-left-width: 2px; border-bottom-width: 2px; } .co-frame > .c.br { border-right-width: 2px; border-bottom-width: 2px; border-color: var(--red); }
html.js.fm .co-frame:not(.in) > .c.tl { transform: translate(18%, 18%); } html.js.fm .co-frame:not(.in) > .c.tr { transform: translate(-18%, 18%); }
html.js.fm .co-frame:not(.in) > .c.bl { transform: translate(18%, -18%); } html.js.fm .co-frame:not(.in) > .c.br { transform: translate(-18%, -18%); }
.co-h { max-width: 18ch; font-size: clamp(2.3rem, 5vw, 5.6rem); }
.co-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(24px, 4vw, 72px); margin-top: clamp(32px, 4vw, 56px); align-items: start; }
.co-copy { --gap: 16px; }
.co-acts { display: flex; flex-wrap: wrap; gap: 14px 22px; align-items: center; padding-top: 10px; }
.co-call { min-height: 58px; padding: 0 30px; font-size: 16px; }
.co-call svg { width: 18px; height: 18px; }
.co-copy-btn { min-height: 58px; }
.co-copied { color: var(--mute); min-height: 1.5em; }
.co-card { background: var(--ink); color: var(--paper); border-radius: 3px; padding: clamp(22px, 3vw, 36px); }
.co-l { color: var(--mute-d); }
.co-name { font-size: clamp(1.8rem, 2.8vw, 2.6rem); font-weight: 900; letter-spacing: -.035em; line-height: 1; margin-top: 12px; }
.co-org { color: var(--mute-d); margin-top: 6px; }
.co-dl { margin-top: 22px; border-top: 1px solid var(--line-d2); }
.co-dl li { display: flex; justify-content: space-between; gap: 16px; padding: 12px 0; border-bottom: 1px solid var(--line-d); flex-wrap: wrap; }
.co-dl .k { font-family: var(--mono); font-size: 10.5px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute-d); padding-top: 3px; }
.co-dl a { text-decoration: none; font-weight: 700; }
.co-dl a:hover { text-decoration: underline; text-underline-offset: 4px; }
.co-num { font-size: 1.25rem; font-variant-numeric: tabular-nums; letter-spacing: .01em; }
.co-close { margin-top: clamp(48px, 6vw, 88px); display: flex; flex-wrap: wrap; gap: 0 .35em; font-size: clamp(2.6rem, 8.6vw, 9.6rem); font-weight: 900; letter-spacing: -.055em; line-height: .9; }
.co-close span:nth-child(2) { font-weight: 300; }
@media (max-width: 960px) { .co-grid { grid-template-columns: 1fr; } }
@media (max-width: 520px) { .co-acts .btn { width: 100%; } }

/* ============ site-wide work viewer ============ */
.vw { width: min(1320px, 96vw); max-width: none; height: min(880px, 92vh); max-height: none; padding: 0; border: 0; border-radius: 4px; background: var(--ink); color: var(--paper); overflow: hidden; }
.vw::backdrop { background: rgba(8, 8, 9, .88); }
.vw-in { position: relative; display: grid; grid-template-columns: minmax(0, 1fr) 340px; height: 100%; }
.vw-stage { display: grid; grid-template-rows: minmax(0, 1fr) auto; background: #050506; min-height: 0; }
.vw-media { display: grid; place-items: center; min-height: 0; padding: 16px; }
.vw-media img, .vw-media video { max-width: 100%; max-height: 100%; width: auto; height: auto; object-fit: contain; }
.vw-thumbs { display: flex; gap: 6px; padding: 10px 16px 14px; overflow-x: auto; }
.vw-thumbs button { flex: none; width: 76px; height: 52px; border-radius: 2px; overflow: hidden; opacity: .55; outline-offset: 2px; }
.vw-thumbs button[aria-current="true"] { opacity: 1; outline: 2px solid var(--red-d); }
.vw-thumbs img { width: 100%; height: 100%; object-fit: cover; }
.vw-side { display: flex; flex-direction: column; padding: 28px 26px 22px; border-left: 1px solid var(--line-d); overflow-y: auto; }
.vw-info { display: grid; gap: 12px; align-content: start; }
.vw-info .mono { color: var(--mute-d); }
.vw-info h3 { font-size: 1.7rem; font-weight: 900; letter-spacing: -.03em; line-height: 1.05; }
.vw-info dl { display: grid; gap: 12px; margin-top: 6px; }
.vw-info dt { font-family: var(--mono); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute-d); margin-bottom: 2px; }
.vw-info dd { margin: 0; line-height: 1.5; }
.vw-note { color: var(--mute-d); font-size: .85rem; border-top: 1px solid var(--line-d); padding-top: 12px; }
.vw-nav { margin-top: auto; padding-top: 18px; display: flex; gap: 12px; align-items: center; }
.vw-nav button { width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--line-d2); font-size: 18px; }
.vw-nav button:hover { border-color: var(--paper); }
.vw-count { color: var(--mute-d); }
.vw-close { position: absolute; right: 14px; top: 14px; width: 44px; height: 44px; border-radius: 50%; background: rgba(13,13,14,.75); border: 1px solid var(--line-d2); display: grid; place-items: center; z-index: 2; }
.vw-close svg { width: 18px; height: 18px; }
@media (max-width: 860px) {
  .vw { height: 94vh; width: 100vw; border-radius: 0; }
  .vw-in { grid-template-columns: 1fr; grid-template-rows: minmax(0, 1fr) auto; }
  .vw-side { border-left: 0; border-top: 1px solid var(--line-d); max-height: 42vh; padding: 18px 18px 16px; }
  .vw-info h3 { font-size: 1.3rem; }
}

/* ---- industries: real work ---- */
.in-img img, .in-img .in-illus { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: opacity .45s var(--ease), transform 1.2s var(--ease); }
.in-illus { display: none; }
.in-stage.swap .in-img img, .in-stage.swap .in-img .in-illus { opacity: 0; transform: scale(1.03); }
.in-tag.solid { color: var(--paper); }
.pr-l3 img { width: 100%; height: 100%; object-fit: cover; border-radius: 2px; }
.wk-media.fit-contain { background: var(--bone); }
.wk-media.fit-contain img { object-fit: contain; padding: 10px; }
.wk-n { position: absolute; right: 10px; bottom: 10px; background: rgba(13,13,14,.75); color: #fff; padding: 3px 8px; border-radius: 2px; }
.wk-media { position: relative; }
.wk-play { position: absolute; left: 50%; top: 50%; width: 64px; height: 64px; margin: -32px 0 0 -32px; border-radius: 50%; background: rgba(13,13,14,.65); border: 1.5px solid #fff; }
.wk-play::after { content: ""; position: absolute; left: 26px; top: 20px; border-left: 18px solid #fff; border-top: 12px solid transparent; border-bottom: 12px solid transparent; }
.wk-prov { display: flex; flex-wrap: wrap; gap: 6px 14px; align-items: baseline; margin-bottom: 22px; max-width: 90ch; }
.wk-count { color: var(--red); }

/* ============ review fixes (final pass) ============ */
/* lists: one-line items no longer float mid-row */
.provide li { align-content: start; }

/* cover: statement sized to sit beside the drink, not on it */
.cv-state { font-size: clamp(2rem, 3.4vw, 3.5rem); bottom: 10%; }
.cv-caption { justify-content: flex-start; }

/* About: logo tile shows the whole mark */
.pn-img.pn-contain { object-fit: contain; padding: 14%; background: #fff; }
.pn .pl { white-space: nowrap; max-width: calc(100% - 20px); overflow: hidden; text-overflow: ellipsis; }

/* lens: the honesty tag sits inside the viewfinder corner, never under its stroke */
.lens-tag { left: calc(4% + 34px); top: calc(4% + 6px); z-index: 6; }
.lens-sheet .mono-s { white-space: nowrap; font-size: 10px; letter-spacing: .06em; }
@media (max-width: 560px) { .lens-vf .vf-c { display: none; } .lens-tag { left: 12px; top: 12px; } }

/* edit bay fits one screen; labels readable on footage */
.ed-mon { max-width: min(100%, calc(56vh * 16 / 9)); margin-inline: auto; width: 100%; }
.ed-f figcaption { background: rgba(13,13,14,.78); color: #fff; padding: 3px 6px; border-radius: 2px; left: 5%; right: auto; }
.ed-bay[data-s="1"] .ed-frames { inset: 4%; }

/* design workbench: brochure CTA gets its own row */
.wb-art[data-format="brochure"] .wb-cta { right: auto; left: 8cqw; top: 110cqw; }
.wb-art[data-format="brochure"] .wb-body { top: 121cqw; }

/* branding: applications panel and mobile overflow */
.br-view { min-height: 0; }
@media (max-width: 960px) { .br-scene { grid-template-columns: minmax(0, 1fr); } }
.br-sys { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.br-app-top { flex-wrap: wrap; }

/* advertising: connectors pass behind the cards */
.ad-paths { z-index: 0; }
.ad-col { z-index: 1; }
.ad-n { background: var(--char); }
.ad-map[data-i] .ad-n { opacity: 1; }
.ad-map[data-i="0"] .ad-n:not([data-n="0"]), .ad-map[data-i="1"] .ad-n:not([data-n="1"]), .ad-map[data-i="2"] .ad-n:not([data-n="2"]) { color: var(--mute-d); }

/* funnels: labels sit on a chip so the path never strikes through them */
.fn-nodes b, .fn-nodes .mono-s { background: var(--paper); padding: 1px 6px; border-radius: 3px; }

/* landing anatomy: pins keep their own style */
.lp-ben span.pin, .lp-faq span.pin, .lp-conf span.pin { background: var(--ink); color: var(--paper); padding: 0; border: 0; font-weight: 400; font-size: 10px; border-radius: 50%; }
.lp-r.on span.pin { background: var(--red); }
.lp-faq span.pin::after { content: none; }
.lp-vis i:first-of-type { background: linear-gradient(120deg, #e9e2d7, #cfc4b4); }
.lp-vis i { background: linear-gradient(160deg, #3a332d, #1d1a17); }

/* friction table on phones: every cell says what it is */
@media (max-width: 960px) {
  .fx-row span[data-label]::before { content: attr(data-label); display: block; font: 500 10px/1.4 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--red); margin-top: 6px; }
}

/* measurement cycle: readable labels */
.cy-nodes text { font-size: 16px; }
.cy-nodes .n { font-size: 11px; }
@media (max-width: 600px) { .me-cycle svg { max-width: none; width: 100%; } .cy-nodes text { font-size: 19px; } .cy-nodes .n { font-size: 13px; } }

/* industries: steady panel height */
.in-info { min-height: 150px; align-content: start; }

/* partnership legend spacing + the third state */
.pa-kit { margin-bottom: 40px; }
.pa-legend .n { width: 10px; height: 10px; border: 1.5px dashed var(--line-2); margin-left: 10px; display: inline-block; }

/* process: the real-work note on stage 04 */
.pr-l3 { position: absolute; }
.pr-real { position: absolute; left: 0; bottom: -18px; color: var(--mute); }
@media (max-width: 600px) {
  .pr-sheet { aspect-ratio: auto; display: grid; }
  .pr-hd { grid-area: 1 / 1; }
  .pr-l { position: relative; inset: auto; grid-area: 2 / 1; margin-top: 12px; }
  .pr-l3 { position: relative; grid-template-columns: 1fr 1fr; padding-bottom: 22px; }
  .pr-l3 .web { display: none; }
}

/* real-work strips: count badge off the artwork, top-anchored website thumbnails */
.rw-n { top: 8px; bottom: auto; right: 8px; font-size: 9px; padding: 2px 6px; }
.rw-media.fit-top img { object-fit: cover; object-position: 50% 0; }
@media (max-width: 760px) { .rw-list { scroll-padding-inline: var(--gutter); } }

/* our work: wide tiles chosen by content, dense packing after filtering */
.wk-grid { grid-auto-flow: dense; }
.wk-item, .wk-item:nth-child(5n + 1) { grid-column: span 4; align-self: start; }
.wk-item.wide { grid-column: span 8; }
.wk-item.wide .wk-media { aspect-ratio: 16 / 9; }
.wk-item:not(.wide) .wk-media { aspect-ratio: 4 / 3; }
.wk-more { display: none; }
@media (max-width: 960px) { .wk-item.wide { grid-column: span 12; } .wk-item, .wk-item:nth-child(5n + 1) { grid-column: span 6; } }
@media (max-width: 600px) {
  .wk-grid { gap: 12px; }
  .wk-item, .wk-item:nth-child(5n + 1), .wk-item.wide { grid-column: span 6; }
  .wk-item.wide .wk-media { aspect-ratio: 4 / 3; }
  .wk-cap b { font-size: .95rem; }
  .wk-cap > span:last-child { display: none; }
  .wk.collapsed .wk-item.extra { display: none; }
  .wk-more { display: flex; justify-content: center; margin-top: 18px; }
}

/* viewer: media always fits; header clears the close button */
.vw-media { grid-template: minmax(0, 1fr) / minmax(0, 1fr); overflow: hidden; height: 100%; box-sizing: border-box; }
.vw-media img, .vw-media video { width: 100%; height: 100%; max-width: 100%; max-height: 100%; object-fit: contain; min-height: 0; }
.vw-thumbs[hidden] { display: none; }
.vw-info > .mono:first-child { padding-right: 52px; }
.vw { height: min(880px, 92vh); height: min(880px, 92dvh); }
html:has(dialog.vw[open]) { overflow: hidden; }
@media (max-width: 860px) { .vw { height: 94vh; height: 94dvh; } }

/* header sheet: the motion control says what it is */
.sheet .mt .lbl { display: inline; }
.mt[aria-pressed="true"] .sw::after { transform: translateX(12px); background: var(--red); }
.mt[aria-pressed="false"] .sw::after { transform: none; background: currentColor; }

/* small text and touch targets on phones */
@media (max-width: 600px) {
  .tag, .mono-s { font-size: 11px; }
  .seg [role="tab"], .seg .opt { min-height: 44px; }
  .ftr ul a, .co-dl a { display: inline-flex; align-items: center; min-height: 44px; }
  .mo-demo { display: flex; flex-direction: column; }
  .mo-demo figcaption { order: -1; padding: 0 0 10px; }
  .mo-row { gap: 36px; }
}
.mo-demo[data-demo="explain"] .mo-phase { left: auto; right: 14px; }

/* services hint */
.sv-hint { white-space: nowrap; }